Service Management and MarketingLaajuus (3 cr)
Code: LT00DB61
Objective
The student can describe the distinctive characteristics of service-providing businesses and be able to identify the areas where the service-oriented frame of mind has been applied in the business environment. The student will have command of the basic concepts of service management and marketing and be able to envision the possibilities and challenges of services from the perspective of business development. The student is competent in analysing a business from the point of view of services and have the potential to manage, market and develop services.
Content
- Service competition
- Service planning
- Service design
- Service process
- Quality of service
- Service management and service culture
- Professional services
Qualifications
Marketing studies in virtual enterprise activities
Assessment criteria, satisfactory (1)
The student has completed the assigned tasks and has participated in the course. The student demonstrates general competence in service management and marketing on both a theoretical and practical level.
Assessment criteria, good (3)
The student has completed the assigned tasks and has actively participated in the course. The student demonstrates competence in service management and marketing on both a theoretical and practical level.
Assessment criteria, excellent (5)
The student has completed the assigned tasks thoroughly and has participated actively and constructively in the course. The student demonstrates versatile competence in terms of service management and marketing on both a theoretical and practical level.
Materials
Grönroos, C. 2009. Palvelujen johtaminen ja markkinointi. WSOYpro, Helsinki.
Enrollment
11.11.2024 - 31.01.2025
Timing
27.01.2025 - 07.03.2025
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Miia Koski
Student groups
-
LITA22B
Objective
The student can describe the distinctive characteristics of service-providing businesses and be able to identify the areas where the service-oriented frame of mind has been applied in the business environment. The student will have command of the basic concepts of service management and marketing and be able to envision the possibilities and challenges of services from the perspective of business development. The student is competent in analysing a business from the point of view of services and have the potential to manage, market and develop services.
Content
- Service competition
- Service planning
- Service design
- Service process
- Quality of service
- Service management and service culture
- Professional services
Materials
Grönroos, C. 2009. Palvelujen johtaminen ja markkinointi. WSOYpro, Helsinki.
Teaching methods
- Online teaching
- Video-lessons and other teaching material online
- Exercises
- Online-exam
Student workload
Student workload, 3 cr = 81h
- Starting lessons 2h
- Video-lessons and other learning material online 30h
- Independent study 21h
- Exercises 16h
- Getting prepared to the online exam 10h
- Online-exam 2h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the assigned tasks and has participated in the course. The student demonstrates general competence in service management and marketing on both a theoretical and practical level.
Assessment criteria, good (3)
The student has completed the assigned tasks and has actively participated in the course. The student demonstrates competence in service management and marketing on both a theoretical and practical level.
Assessment criteria, excellent (5)
The student has completed the assigned tasks thoroughly and has participated actively and constructively in the course. The student demonstrates versatile competence in terms of service management and marketing on both a theoretical and practical level.
Assessment methods and criteria
- Exercises (Pass/Fail)
- Online exam (Grade 0 - 5)
Qualifications
Marketing studies in virtual enterprise activities