Opinto-opas

Tavoitteet

The students understand the current institutional framework for doing business in China and in Beijing: the students have a general understanding of various aspects of China?s business environment

Sisältö

- Basic information on political and economic structure in China
- Business environment in China
- Business culture
- Doing business in China

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The oral and written coursework is at a passable level in terms of knowledge, skills and their further application. The student recognizes the basic features of China as a market area.

Arviointikriteerit, hyvä (3)

The oral and written coursework is at a good level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area.

Arviointikriteerit, kiitettävä (5)

The oral and written coursework is at an excellent level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area and make use of this information effectively.

Esitietovaatimukset

No specific requirements.

Tavoitteet

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Sisältö

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

Basic studies in business

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Aika ja paikka

Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)

Oppimateriaalit

ecturer's teaching materials, articles and books, which can be found in SeAMK Library

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

1 = knows basic concepts of business to business marketing

Arviointikriteerit, hyvä (3)

3 = knows concepts of business to business marketing well and is able to apply those concepts well in practice

Arviointikriteerit, kiitettävä (5)

5 = knows concepts of business to business marketing very well and is able to apply those concepts very well in practice

Arviointimenetelmät ja arvioinnin perusteet

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Esitietovaatimukset

No previous studies are required.

Tavoitteet

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Sisältö

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

Basic studies in business

Tavoitteet

The students understand the current institutional framework for doing business in China and in Beijing: the students have a general understanding of various aspects of China?s business environment

Sisältö

- Basic information on political and economic structure in China
- Business environment in China
- Business culture
- Doing business in China

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The oral and written coursework is at a passable level in terms of knowledge, skills and their further application. The student recognizes the basic features of China as a market area.

Arviointikriteerit, hyvä (3)

The oral and written coursework is at a good level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area.

Arviointikriteerit, kiitettävä (5)

The oral and written coursework is at an excellent level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area and make use of this information effectively.

Esitietovaatimukset

No specific requirements.

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Aika ja paikka

Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)

Oppimateriaalit

ecturer's teaching materials, articles and books, which can be found in SeAMK Library

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

1 = knows basic concepts of business to business marketing

Arviointikriteerit, hyvä (3)

3 = knows concepts of business to business marketing well and is able to apply those concepts well in practice

Arviointikriteerit, kiitettävä (5)

5 = knows concepts of business to business marketing very well and is able to apply those concepts very well in practice

Arviointimenetelmät ja arvioinnin perusteet

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Esitietovaatimukset

No previous studies are required.