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Gateway to International Business

Laajuus:
30 op

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Gateway to International Business

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

06.09.2021 - 22.12.2021

Laajuus

2 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Jani Vänskä
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

The students understand the current institutional framework for doing business in China and in Beijing: the students have a general understanding of various aspects of China?s business environment

Sisältö

- Basic information on political and economic structure in China
- Business environment in China
- Business culture
- Doing business in China

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The oral and written coursework is at a passable level in terms of knowledge, skills and their further application. The student recognizes the basic features of China as a market area.

Arviointikriteerit, hyvä (3)

The oral and written coursework is at a good level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area.

Arviointikriteerit, kiitettävä (5)

The oral and written coursework is at an excellent level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area and make use of this information effectively.

Esitietovaatimukset

No specific requirements.

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

25.10.2021 - 22.12.2021

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Dario Liberona
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students have a basic knowledge of the way of behavior of Latin-American business people in business negotiations and Latin American culture in general. After the course they have knowledge of how to support companies in diverse tasks related to start up business with companies in Latin America market area. During the learning process the students collaborate with Finnish companies.

Sisältö

- Introduction to business culture in the countries of Latin America
-Preliminary study about business potential in Latin America .
- Colaboration with Finnish companies e.g. to find the market or business partner from the target area

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The completed tasks, the final exam and virtual classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

The completed tasks, the final exam and virtual classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

The completed tasks, the final exam and virtual classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

None

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

06.09.2021 - 22.12.2021

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Cory Isaacs
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students know about the Canadian and American economies, current political issues, NAFTA, and North America's place in world affairs. Students know the culture and identity of North Americans and predicted future outcomes.
Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Sisältö

Contemporary North America
Historical North America
North American politics
North American economy
North American culture
North America and the future

Oppimateriaalit

- The Geography of North America: Environment, Political Economy, and Culture, Hardwick et al. 2nd Ed. Pearson Education. (2013).

Opetusmenetelmät

Lectures
Independent work

Opiskelijan ajankäyttö ja kuormitus

16 hours of guided practice
65 hours of independent work.
Students are free to decide on their own and within their groups how to use the 65 hours in regards to completing the three presentations and course tasks.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Arviointimenetelmät ja arvioinnin perusteet

Exam 100%
Students must also complete all course tasks and homework assignments.
Failure to complete all course material will result in a lower grade or your final grade being withheld until all tasks are complete at an acceptable level.

Esitietovaatimukset

No prerequisites

Ilmoittautumisaika

15.10.2021 - 20.03.2022

Ajoitus

02.05.2022 - 25.05.2022

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Ib Nimeämätön
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Sisältö

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

Basic studies in business

Ilmoittautumisaika

30.08.2021 - 30.09.2021

Ajoitus

29.11.2021 - 03.12.2021

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Ib Nimeämätön
Opiskelijaryhmät
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Sisältö

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

Basic studies in business

Ilmoittautumisaika

23.08.2021 - 30.09.2021

Ajoitus

25.10.2021 - 22.12.2021

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Ville-Pekka Mäkeläinen
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.

Arviointikriteerit, hyvä (3)

The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.

Arviointikriteerit, kiitettävä (5)

The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

21.01.2022 - 06.03.2022

Ajoitus

21.02.2022 - 10.04.2022

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Ville-Pekka Mäkeläinen
Opiskelijaryhmät
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student knows satisfactorily the concepts of B-to-B marketing. The student is satisfactorily able to apply those concepts in B-to-B marketing practical situations and cases.

Arviointikriteerit, hyvä (3)

The student knows well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases well.

Arviointikriteerit, kiitettävä (5)

The student knows very well the concepts of B-to-B marketing. The student is able to apply those concepts in B-to-B marketing practical situations and cases very well.

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

06.09.2021 - 22.12.2021

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Osmo Mäkiniemi
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students are able to explain the significance of web services for enterprises and other organisations. They can design and create web sites using standard HTML5, CSS and web publishing program. Students are able to publish web pages on the Internet.

Sisältö

- Significance of online services for businesses and other organizations
- Implementation of online services
- Tools for designing and implementing standard-based online services
- Online services implementation (HTML5, CSS, web publishing software)
- Publication of a website

Oppimateriaalit

Material provided by the teacher.

Opetusmenetelmät

- lectures and guided practice
- independent work

Tenttien ajankohdat ja uusintamahdollisuudet

There is no exam in this course.

Opiskelijan ajankäyttö ja kuormitus

- lectures and guided practice 24 h
- independent work 57 h

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students are able to define the basic concepts of online business. Students are able to create simple web pages using web publishing software. They can write and use basic HTML5 and CSS stylesheet codes. They are able to publish web pages on a web server.

Arviointikriteerit, hyvä (3)

Students are able to implement and publish web pages using a web publishing software and HTML5 and CSS style sheet language. Students are able to pay attention to the usability of websites implementation.

Arviointikriteerit, kiitettävä (5)

Students are able to design, implement and publish a website using different techniques. Students can consider a website for usability and accessibility. Students are able to assess the significance of the site for business.

Arviointimenetelmät ja arvioinnin perusteet

Project work

Arviointikriteerit, tyydyttävä (1-2)

Students are able to define the basic concepts of online business. Students are able to create simple web pages using web publishing software. They can write and use basic HTML5 and CSS stylesheet codes. They are able to publish web pages on a web server.

Arviointikriteerit, hyvä (3-4)

Students are able to implement and publish web pages using a web publishing software and HTML5 and CSS style sheet language. Students are able to pay attention to the usability of websites implementation.

Arviointikriteerit, kiitettävä (5)

Students are able to design, implement and publish a website using different techniques. Students can consider a website for usability and accessibility. Students are able to assess the significance of the site for business.

Lisätiedot

Students are also advised to take a course in web graphics and e-business.

Ilmoittautumisaika

01.05.2021 - 21.10.2021

Ajoitus

25.10.2021 - 17.12.2021

Laajuus

6 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Miia Koski
  • Cory Isaacs
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students will know the dynamics of cross-cultural interaction in business contexts and acquire skills in confronting various cultures and culture shock in professional environments.

Students will possess knowledge of how cultural aspects change marketing communications.

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Sisältö

- Business etiquette
- Intercultural communication
- Negotiations in business
- National characteristics and stereotypes

- Cultural differences and marketing communication
- Creating multicultural advertising campaigns

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The final exam, role play and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

The final exam, role play and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

The final exam, role play and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

04.04.2022 - 25.05.2022

Laajuus

2 op

Virtuaaliosuus (op)

2 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Kimmo Kulmala
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students are able to follow current trends in digital transformation and business.

Sisältö

- Information seeking and reporting about trends in digital business
- Essay and presentation

Oppimateriaalit

Lecturer will give the material

Opetusmenetelmät

Online learning and presentations

Arviointiasteikko

Hyväksytty/hylätty

Arviointikriteeri, hyväksytty/hylätty

Pass: The student participates in classes actively. The student writes an acceptable essay about given subject on time. She/he is able to create and present a presentation following given instructions.

Fail: The student has not completed all tasks successfully or some of them are missing.

Arviointimenetelmät ja arvioinnin perusteet

The completion of the assignments and group presentation

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

06.09.2021 - 22.12.2021

Laajuus

4 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Viljo Arohonka
  • Mikko Kulmala
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students can explain key terms related to information security and privacy. Students are able to assess the security from the individual and the organizational point of view. Students are able to protect computers against security threats.

Student know essential laws and regulations on digital business. Student know which legal frameworks apply in both consumer and B2B digital business.

Sisältö

- key concepts in computer security and privacy
- security threats and risks
- protecting from security threats
- essential laws and regulations on digital business on the level of Finland and EU

Oppimateriaalit

Material provided by teachers

Opetusmenetelmät

Lecutures and assignments

Tenttien ajankohdat ja uusintamahdollisuudet

There is no exam on this course.

Opiskelijan ajankäyttö ja kuormitus

Contact sessions: 20h
Independent work: 88h
Total: 4 x 27h = 108h

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students are able to list the information security and privacy related to the key concepts. Students are able to list the key security threats. Students are able to improve computer's security under guidance. Students are able to understand basic issues in digital regulations on national and EU level.

Arviointikriteerit, hyvä (3)

Students are able to describe the main workstation, LAN and Internet security threats. They are able to describe the security of both the individual and the organization's point of view. Students can improve the security of your computer. Students are able to understand essential issues in digital regulations on national and EU level. They are able to find information about regulations.

Arviointikriteerit, kiitettävä (5)

The student can explain the data security and data protection related to the key concepts. Students are able to assess the security of both the individual and the organization's point of view. Students are able to assess the workstation and network security. Students are able to protect computers against various threats. Students can understand issues in digital regulations on national and EU level. They are able to find information about regulations and to apply the regulations in practice.

Arviointimenetelmät ja arvioinnin perusteet

Course is evaluated by assignments:
- 50% Data Security
- 50% Digital Law

Arviointikriteerit, tyydyttävä (1-2)

Students are able to list the information security and privacy related to the key concepts. Students are able to list the key security threats. Students are able to improve computer's security under guidance. Students are able to understand basic issues in digital regulations on national and EU level.

Arviointikriteerit, hyvä (3-4)

Students are able to describe the main workstation, LAN and Internet security threats. They are able to describe the security of both the individual and the organization's point of view. Students can improve the security of your computer. Students are able to understand essential issues in digital regulations on national and EU level. They are able to find information about regulations.

Arviointikriteerit, kiitettävä (5)

The student can explain the data security and data protection related to the key concepts. Students are able to assess the security of both the individual and the organization's point of view. Students are able to assess the workstation and network security. Students are able to protect computers against various threats. Students can understand issues in digital regulations on national and EU level. They are able to find information about regulations and to apply the regulations in practice.

Ilmoittautumisaika

01.05.2021 - 13.09.2021

Ajoitus

23.09.2021 - 05.11.2021

Laajuus

5 op

Virtuaaliosuus (op)

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Miia Koski
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

The student will learn how digitalization is changing business. Students will explore new business models and learn different kinds of non-traditional revenue logic. They will also learn how to recognize possibilities of disruptiveness in digital business.

Sisältö

The content of this course focuses on digital transformation, economy of sharing and changes on value chain. The main topics of the course are platform economy, data driven business models, ecosystem thinking, bundles and other business opportunities made possible by digitalization.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student is able to recognize different digital business models and describe their structure and operation. He/she has a basic understanding of the financial fundamentals of the business models.

Arviointikriteerit, hyvä (3)

The student is able to recognize different digital business models and describe their structure and operation.He/she is able to analyse the advantages and disadvantages of different models and. He/she is able to to apply models to a current situation. He/she has a good understanding of the financial fundamentals of the business models.

Arviointikriteerit, kiitettävä (5)

The student is able to recognize different digital business models and describe their structure and operation.He/she is able to analyse the advantages and disadvantages of different models and assess their efficiency. He/she is able to apply models to a current situation and create new solutions. He/she has a profound understanding of the financial fundamentals of the business models.

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

08.11.2021 - 22.12.2021

Laajuus

5 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Juhani Palomäki
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students learn to see the big picture of a company's processes with regard to digitalization. Students know how to recognize processes and how to digitize them.

Sisältö

· Digitalization in business and financial management
· Digitalization in production and service management
· Digitalization in sales and marketing
· Customer Relationship Management

Oppimateriaalit

- material provided by lecturer

Opetusmenetelmät

integrated system: lectures and exercises 40 h

Opiskelijan ajankäyttö ja kuormitus

- lectures and exercises 40 h
- independent work 95 h

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student is able to recognize business processes and describe their stage of digitalization. He/she knows the basics of digital tools used in some of the processes.

Arviointikriteerit, hyvä (3)

The student is able to recognize business processes and describe their stage of digitalization. He/she is able to use digital tools in central business processes.

Arviointikriteerit, kiitettävä (5)

The student is able to recognize business processes and describe their stage of digitalization. He/she is able to use digital tools in central business processes. He/she is able to find ways of making processes more efficient and financially feasible by means of digitalization.

Arviointimenetelmät ja arvioinnin perusteet

No exam, assignment(s) 100 %

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

07.03.2022 - 08.04.2022

Laajuus

6 op

Virtuaaliosuus (op)

5 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Katri Juppi
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display. Students are able to use different marketing tools, a.o. photo editing and publishing software.

Students will be able to recognize the opportunities of social media in business and marketing communication. Students will be competent in producing texts in social media and using social media as a channel of business communication and marketing.

Students will learn to analyze target customers' media habits and purchasing decision process in digital media. Students will be able to choose relevant media channels and communication style according to customer needs and marketing budget. Students will learn to analyze return on media investment and follow competitors' digital marketing strategies.

Sisältö

- Definitions and terminology
- Social media channels
- Different ways to use social media in business communication and marketing
- Digital marketing tools
- Digital marketing software
- Understanding target customers’ media habits
- Target customers’ purhasing decision process
- Relevant media selection and marketing budget
- Competitor analysis and return on media investment

Oppimateriaalit

Material provided by teachers

Opetusmenetelmät

Lectures, individual work, group work

Tenttien ajankohdat ja uusintamahdollisuudet

There is no exam in this course.

Opiskelijan ajankäyttö ja kuormitus

6 x 27 = 162

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.

Arviointikriteerit, hyvä (3)

The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.

Arviointikriteerit, kiitettävä (5)

The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.

Arviointimenetelmät ja arvioinnin perusteet

Assignments

Arviointikriteerit, tyydyttävä (1-2)

The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.

Arviointikriteerit, hyvä (3-4)

The student knows well digital marketing, social media and different online marketing tools and can apply some of them in practice. The student knows the basics of digital marketing, social media and different online marketing tools, but needs help in applying them in practice.

Arviointikriteerit, kiitettävä (5)

The student is capable of planning the digital marketing, social media and the use of online marketing tools and is capable of using them in practice. The student can analyze and develop digital marketing.

Esitietovaatimukset

Basic Studies of Bachelor of Business Administration

Ilmoittautumisaika

30.08.2021 - 30.09.2021

Ajoitus

06.09.2021 - 22.12.2021

Laajuus

3 op

Virtuaaliosuus (op)

2 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Paikat

1 - 20

Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Kaija-Liisa Kivimäki
Ajoitusryhmät
  • Pienryhmä 1 (Koko: 1. Avoin AMK: 0.)
  • Pienryhmä 2 (Koko: 1. Avoin AMK: 0.)
Opiskelijaryhmät
  • IGWIB21F
    Gateway to International Business
Koulutusryhmat
  • Pienryhmä 1
  • Pienryhmä 2

Tavoitteet

The student is able to work and perform in a multinational professional team promoting a product/ company. He/she performs well in the recruiting process. The student is able to manage personal professional development in English according to the principles of lifelong learning.

Sisältö

- Developing and echancing ( existing ) business skills in English
- Product and company promotion
- Sales negotiations

Oppimateriaalit

To be announced via the Moodle system.

Opetusmenetelmät

Contact lessons, pair work, individual work, group work, distant studies via the Moodle course platform.

Harjoittelu- ja työelämäyhteistyö

There is no work placement included.

Opiskelijan ajankäyttö ja kuormitus

Total work load 78 h.
Scheduled studies 38 h, including contact lessons and student group meetings.
Autonomous studies 40 h, including individual and group work.

Lisätietoja opiskelijoille

The course yields 1 virtual credit.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Simple structures, limited professional vocabulary, mistakes disturb understanding. Students understand slow and clear speech and some parts of easy field-related texts.

Arviointikriteerit, hyvä (3)

Satisfactory use of professional vocabulary in relation to the student?s field of expertise. Students understand the most common field-related texts. Performs fairly well in predictable field-related situations.

Arviointikriteerit, kiitettävä (5)

Skillful use of professional vocabulary in relation to the student?s field of expertise. Students understand and manage to produce complex professional material. Performs very well in field-related situations.

Arviointimenetelmät ja arvioinnin perusteet

Continuous assessment and task-specific assessment by the teacher, self-assessment and peer assessment.

Esitietovaatimukset

The course is aimed at students who study English as a second language. ( Not for students with English as a mother tongue or the official language of education). The course is ideal for Gateway students as well as 3 and 4 year students of the business school.

Lisätiedot

The course yields 1 virtual credit.

Ilmoittautumisaika

12.01.2022 - 06.03.2022

Ajoitus

28.02.2022 - 01.04.2022

Laajuus

3 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Paikat

1 - 20

Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Kaija-Liisa Kivimäki
Ajoitusryhmät
  • Pienryhmä 1 (Koko: 1. Avoin AMK: 0.)
  • Pienryhmä 2 (Koko: 1. Avoin AMK: 0.)
Opiskelijaryhmät
  • IGWIB22S
    Gateway to International Business
Koulutusryhmat
  • Pienryhmä 1
  • Pienryhmä 2

Tavoitteet

The student is able to work and perform in a multinational professional team promoting a product/ company. He/she performs well in the recruiting process. The student is able to manage personal professional development in English according to the principles of lifelong learning.

Sisältö

- Developing and echancing ( existing ) business skills in English
- Product and company promotion
- Sales negotiations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Simple structures, limited professional vocabulary, mistakes disturb understanding. Students understand slow and clear speech and some parts of easy field-related texts.

Arviointikriteerit, hyvä (3)

Satisfactory use of professional vocabulary in relation to the student?s field of expertise. Students understand the most common field-related texts. Performs fairly well in predictable field-related situations.

Arviointikriteerit, kiitettävä (5)

Skillful use of professional vocabulary in relation to the student?s field of expertise. Students understand and manage to produce complex professional material. Performs very well in field-related situations.

Esitietovaatimukset

The course is aimed at students who study English as a second language. ( Not for students with English as a mother tongue or the official language of education). The course is ideal for Gateway students as well as 3 and 4 year students of the business school.

Lisätiedot

The course yields 1 virtual credit.

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

27.09.2021 - 22.12.2021

Laajuus

2 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Cory Isaacs
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students will know the ways of conducting business in the Nordic countries. Students will understand the unique challenges of creating a successful market entry plan into the region. Students will be aware of the Nordic countries economies, cultures and political systems.

Sisältö

- The Nordic model
- Economies
- Cultures
- Industries and trade

Oppimateriaalit

Andreasson, Claes, and Steve Strid. 2008. The Viking Manifesto: The Scandinavian approach to business and blasphemy. London. Marshall Cavendish.
Lewis, Richard D. 2004. Finland, Cultural Lone Wolf. London. Nicholas Brealey Publishing.
Material handed out by the teacher

Opetusmenetelmät

-Lectures and Guided Practice
-Independent study
- Guest lecturer/speaker
- Web studies
- Presentation

Opiskelijan ajankäyttö ja kuormitus

- 2 credits = 54 hours
- 54 hours of combined lectures, guided practice and independent study
- Students are free to decide on their own/within their groups how to use the assigned independent study hours in regards to completing the presentation and course tasks.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

07.03.2022 - 22.04.2022

Laajuus

5 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Katri Juppi
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students are able to explain the significance of web services for enterprises and other organisations. They can design and create web sites using HTML5 markup language, CSS and web publishing program. Students are able to publish web pages on the Internet. They will be able to assess the usability of existing electronic stores. Students can design and implement an electronic store containing the basic shopping functions as a part of the online services of a company.

Sisältö

- Tools for designing and implementing standard-based online services
- Online services implementation (HTML5, CSS, web publishing software, web content management system)
- Publication of a website
- Specifications and usability of an electronic store
- Planning, implementing and maintaining an electronic store

Oppimateriaalit

Material provided by teacher

Opetusmenetelmät

- Contact session (lectures & guided workshops)
- Independent work

Opiskelijan ajankäyttö ja kuormitus

40 h contact sessions
95 h independent work

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students are able to define the basic concepts of online business. Students are able to create simple web pages and online store using web publishing and e-commerce software. They can write and use basic HTML5 and CSS stylesheet codes. They are able to publish web pages on a web server.

Arviointikriteerit, hyvä (3)

Students are able to implement and publish web pages using a web publishing software and HTML5 and CSS style sheet language. Students are able to implement online store using available e-commerce software. Students are able to pay attention to the usability of websites implementation.

Arviointikriteerit, kiitettävä (5)

Students are able to design, implement and publish a website and online store using different techniques. Students can consider a website for usability and accessibility. Students are able to assess the significance of the site for business.

Arviointimenetelmät ja arvioinnin perusteet

Evaluation of this course will be based on project assignment.

Ilmoittautumisaika

01.05.2021 - 10.09.2021

Ajoitus

06.09.2021 - 05.11.2021

Laajuus

5 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Miia Koski
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

Students will be competent in assessing a company's readiness to foreign trade and initiating the entire export/import process step by step. Students will possess knowledge of the practical aspects of the foreign trade process and are able to create necessary documentation for delivery, insurance and payment procedures of the operation. Students will learn how different phases and decisions of the export process will effect on each other and how these decisions will influence on pricing, profit margin, risks, logistics and legal obligations. Students will gain knowledge for choosing suitable payment term and method and managing risks and sanctions for the operation.

Sisältö

Foreign trade practices:
- Controlled foreign business transaction – from offer to delivery and follow-up
- Phases of the export operation process and mutual dependence of them in the process
- How terms of payment and terms of delivery are dependent on each other
- Contract and how it effects on pricing, contribution margin, risks, logistic solutions and legal obligations of authorities.
- EU obligations for the documentation of internal and external trade.
- EU’s demands for different processes in foreign trade.

Contract, delivery, Incoterms and documentation:
- Documentation of foreign trade – what information is needed in documentation
- Documentation requirements and regulations given by authorieties in foreing trade (requirements for custom, statistics and documents of origin)
- Incoterms 2010 – How terms of delivery will effect on transport insurance and documentation

Payments in foreign commerce:
- Choosing the right method and term of payment (documentary collection, documentary credit, standby letter of credit)
- Needed documentation based on term of payment

Financing foreign operations:
- Bank guarantee in foreign trade
- Financing foreign operations
- Managing risks and sanctions

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student is able to explain main phases of export/import process. Student is familiar with some aspects of the foreign trade process and is able to create sufficient documentation for a foreign operation. He/She is able to recognize some links between export decisions and pricing, profit margin, risks, logistics and legal obligations. Student is able to choose passable payment term and method for the case.

Arviointikriteerit, hyvä (3)

Student is able to initiating the entire export/import process in detail. Student is familiar with the practical aspects of the foreign trade process and is able to create some documentation for delivery, insurance and payment procedures for a foreign operation. Student can explain main phases of the export process. He/She is able to explain some links between export decisions and pricing, profit margin, risks, logistics and legal obligations. Student is able to choose passable payment term and method for the case and is able to foresee some risks and sanctions of the case operation.

Arviointikriteerit, kiitettävä (5)

Student is able to assess a company's readiness to foreign trade and initiating the entire export/import process in detail. Student is familiar with the practical aspects of the foreign trade process and is able to create necessary documentation for delivery, insurance and payment procedures for a foreign operation. Student knows different phases of the export process. He/She is able to explain how decisions related to export operation will influence on pricing, profit margin, risks, logistics and legal obligations. Student is able to choose suitable payment term and method for the case and is able to foresee main risks and sanctions of the case operation.

Esitietovaatimukset

- Basic Studies
- International Business Operations and Strategies
- Cross Cultural Business and Marketing Communication

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

27.09.2021 - 22.12.2021

Laajuus

6 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Ville-Pekka Mäkeläinen
  • Cory Isaacs
Ajoitusryhmät
  • Pienryhmä 1 (Koko: 1. Avoin AMK: 0.)
  • Pienryhmä 2 (Koko: 1. Avoin AMK: 0.)
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business
Koulutusryhmat
  • Pienryhmä 1
  • Pienryhmä 2

Tavoitteet

Student knows the various forms and modes of international business operations, their advantages and disadvantages particularly from the viewpoint of small and medium-sized companies. Student is able to find and recognize essential country information for internationalization and is able to make decisions about operation mode for different cases and has good validation for arguments.

Students are able to create strategies for individual companies in their internationalization process. They are able to judge the feasibility of the development of company's international operation modes in a long run while integrating more deeply into target country's market and create plans for company level internationalization process.

Sisältö

- The importance of foreign trade and modes of export and import
- Operations which are connected to export and import processes
- Operation modes of foreign trade
- Decisions about operation mode for different cases
- Development of the utilization of different operation modes in a long run while integrating more deeply into the target market
- Organization structures of international companies and how it effects to company operations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student is able to find some country information for internationalization, but the information is not the most essential for the case. Student can make decision about operation mode for different cases but does not present arguments. Student describes illogically the development of international operation modes of an enterprise in a long run and can?t explain the reasons for solutions. Student can describe different international organization structures of companies and generally compare their benefits and disadvantages.

Arviointikriteerit, hyvä (3)

Student is able to find country information for internationalization, but the information is not the most essential for the case. Student can make decision about operation mode for different cases but does not present good arguments and reasons for the solution. Student is able to describe the development of international operation modes of an enterprise in a long run while integrating more deeply into the foreign market but can?t explain the reasons for solutions. Student can assess different international organization structures of companies and generally compare their benefits and disadvantages.

Arviointikriteerit, kiitettävä (5)

Student is able to find and recognize essential country information for internationalization. Student is able to make decisions about operation mode for different cases. Student is able to make decisions and recommendations about the development of international operation modes of an enterprise in a long run while integrating more deeply into the foreign market. Student is able to make these decisions and has good validation for arguments and reasons for solution. Student can assess different international organization structures of companies and is able to compare their benefits and disadvantages in different situations.

Esitietovaatimukset

- Introduction to business operations
- Basics of economics
- Basics of marketing

Ilmoittautumisaika

01.05.2021 - 30.09.2021

Ajoitus

01.11.2021 - 22.12.2021

Laajuus

4 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Ville-Pekka Mäkeläinen
  • Juhani Palomäki
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

The student is capable of decision making on individual and team basis in an international business enterprise. Decision making covers many areas one will face in practice while doing international business: from marketing to logistics and accounting to management. A major issue in the course is to understand the connections of these various functions to each other and consequences of the decisions carried out.

Sisältö

Operating a company in a simulation environment for a longer time period, analyzing your performance the reasons for results you achieved in your business.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (1-2): The student has carried out work and participated as instructed. Students are able to use the competitive tools of marketing in creating competitive advantage. The performance of their company is not at a high level among the partcipants. They will be able to plan a company's competitive tool combination for each phase in a product?s life cycle. Students can make marketing decisions in a company via simulation.

Arviointikriteerit, hyvä (3)

Good (3-4): The student has carried out work well and participated actively. Students are able to use systematically the competitive tools of marketing in creating competitive advantage and can apply them to the international business environment. They will be able to plan a company's effective competitive tool combination for each phase in a product?s life cycle and perform well as a company. Students can make marketing decisions in a company as a whole via simulation. They can analyze the results and profitability of their decisions and compare them to their competitors.

Arviointikriteerit, kiitettävä (5)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students are able to use systematically the competitive tools of marketing in creating competitive advantage and can apply them to international business environment. They will be able to plan a company's effective competitive tool combination for each phase in a product?s life cycle and through the application of these decisions perform as a company at a very high level. Students can make marketing decisions in a company as a whole via simulation. They can analyze the results and profitability of their decisions and compare them to their competitors.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

21.03.2022 - 04.05.2022

Laajuus

4 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Nicolas Martinez
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

The student knows the basics of international trade policy and international competitiveness. He/she knows the principles of of international capital flows and financing.

Sisältö

- business in the international markets
- international competitiveness
- international financing
- trade policies

Oppimateriaalit

Course's lectures, lecture slides and book Wild, J. & Wild, K. (2020). International Business: challenges of globalization, ninth edition.

Opetusmenetelmät

Lectures, group work, group report. and exam.

Opiskelijan ajankäyttö ja kuormitus

Working hours 108, from which 20 hours are lectures and presentations, and 88 hours self-study/work.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students are able to define basic concepts regarding international trade and economics. Students are familiar with the effects of the changes in the international economy to national economies and their lives.

Arviointikriteerit, hyvä (3)

Students are able to select, interpret and analyze appropriate extracts from the news media. Students are able to explain the basic concepts of international trade, and the factors of production.

Arviointikriteerit, kiitettävä (5)

Students are able to demonstrate knowledge and understanding of current economic issues and data, apply economic concepts and theories to real-world situations. Students can examine economic concepts and theories from international perspective and use economic concepts and examples to construct and present an argument. Student shows knowledge of international economics models and theories and the role of international trade.

Arviointimenetelmät ja arvioinnin perusteet

Group work and presentation 30%, report 30% and exam 40%.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

11.03.2022 - 30.04.2022

Laajuus

3 op

Virtuaaliosuus (op)

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Cory Isaacs
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students will know the challenges of international human resource management and of the ways of creating a successful human resource policy for an international company.

Sisältö

- Challenges of international human resource management
- Recruitment, selection, training, compensation, performance appraisal
- Adjustment and repatriation of international employees
- Internationalisation process of companies, and human resource issues
- Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Oppimateriaalit

- Crawley Eileen, Swailes Stephen, and David Walsh. 2013. Introduction to International Human Resource Management. Oxford University Press.
- Harzing A-W. & Ruysseveldt J-V. 2019. International Human Resource Management 5th ed.

Opetusmenetelmät

-Lectures and Guided Practice 22 h
-Independent work 58 h

Opiskelijan ajankäyttö ja kuormitus

- 22 hours of lectures and guided practice
- 58 hours of independent work.
Students are free to decide on their own and within their groups how to use the 58 hours in regards to completing the course tasks.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Satisfactory (2-1)

The final exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Good (4-3)
TThe final exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Excellent (5)
The final exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Arviointimenetelmät ja arvioinnin perusteet

Exam = 100%
Students must also complete all course tasks and homework assignments.
Failure to complete all course material will result in a lower grade or your final grade being withheld until all tasks are complete at an acceptable level.

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

21.02.2022 - 06.05.2022

Laajuus

6 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Dario Liberona
  • Ville-Pekka Mäkeläinen
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area.

Sisältö

- International Marketing: environmental analysis, adaptation of 4 P's
- Decision-making perspective on marketing research
- Ethical issues
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Esitietovaatimukset

Basics of Marketing

Ilmoittautumisaika

30.08.2021 - 30.09.2021

Ajoitus

06.09.2021 - 19.11.2021

Laajuus

6 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Dario Liberona
  • Ville-Pekka Mäkeläinen
Opiskelijaryhmät
  • IGWIB21F
    Gateway to International Business

Tavoitteet

The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area.

Sisältö

- International Marketing: environmental analysis, adaptation of 4 P's
- Decision-making perspective on marketing research
- Ethical issues
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Oppimateriaalit

Material in Moodle

Opetusmenetelmät

- two presentations
- management of a company in a simulation environment

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointimenetelmät ja arvioinnin perusteet

- presentations
- evaluation of different management issues of running a company in a simulation environment

Esitietovaatimukset

Basics of Marketing

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

07.03.2022 - 29.04.2022

Laajuus

5 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Tapio Hellman
  • Jyri Lehto
  • Jarkko Pakkanen
  • Matti Perälä
  • Toni Luomanmäki
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

The student can describe how the productivity of a factory can be improved with different technologies related to industrial automation. The student is able to implement under guidance basic tasks in industrial automation and can demonstrate understanding of basic principles involved.

Sisältö

· industrial automation
- robotics
- 3D printing
- process simulation (digital factory)
- industrial internet of things and Industry 4.0

Oppimateriaalit

Lecturer's material, lecture demonstrations and exercises.

Opetusmenetelmät

Lectures, demonstrations and exercises.

Opiskelijan ajankäyttö ja kuormitus

Will be announced at the beginning of the course.

Arviointiasteikko

1-5

Arviointikriteeri, hyväksytty/hylätty

Pass:
The student participates actively in the course and completes the given assignments and exercises.

Arviointimenetelmät ja arvioinnin perusteet

Exam and exercises.

Ilmoittautumisaika

15.10.2021 - 31.01.2022

Ajoitus

24.01.2022 - 21.02.2022

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Ville-Pekka Mäkeläinen
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IBDDS
    IB:n saapuneet DD-opiskelijat
  • IGWIB22S
    Gateway to International Business
  • IGWIB21F
    Gateway to International Business

Tavoitteet

The student can use the basic concepts of industrial management. The student understands the relationships between the various functions in a business. The student can use the basic tools used in production management and business planning. The student can find the interdependencies of a company and its interest groups

Sisältö

- Introduction of industrial management
- Production systems
- Production planning systems
- Ideal factory
- Production types
- Corporate planning

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student can use satisfactorily the basic concepts of industrial management. The student understands satisfactorily the relationships between the various functions in a business. The student can satisfactorily use the basic tools used in production management and business planning. The student can satisfactorily find the interdependencies of a company and its interest groups.

Arviointikriteerit, hyvä (3)

The student can use well the basic concepts of industrial management. The student understands well the relationships between the various functions in a business. The student can well use the basic tools used in production management and business planning. The student can well find the interdependencies of a company and its interest groups.

Arviointikriteerit, kiitettävä (5)

The student can use excellently the basic concepts of industrial management. The student understands excellently the relationships between the various functions in a business. The student can excellently use the basic tools used in production management and business planning. The student can excellently find the interdependencies of a company and its interest groups.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

07.03.2022 - 29.04.2022

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Dario Liberona
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students are able to understand significance of knowledge and competences in the organizational context. They know the basic principles of knowledge management and they know how to evaluate and develop the competences. Students can describe the knowledge management process and they are able to participate in identifying, managing and developing knowledge and competences to the development of business in a company.

Sisältö

- the basic concepts of knowledge management and its significance for business
- the nature and classification of knowledge
- knowledge management process
- practical knowledge management tools

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student is able, with guidance, to utilize the methods learnt during the study unit.

Arviointikriteerit, hyvä (3)

The student is able to utilize the methods learnt during the study unit independently.

Arviointikriteerit, kiitettävä (5)

The student is able to utilize the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.

Esitietovaatimukset

No specific requirements

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

21.03.2022 - 06.05.2022

Laajuus

3 op

Virtuaaliosuus (op)

1 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Jorma Imppola
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IBDDS
    IB:n saapuneet DD-opiskelijat
  • IGWIB22S
    Gateway to International Business

Tavoitteet

- Student can define qualitative and quantitative characteristics of transportations
- Student can compare the pros and cons of different transportation forms.
- Student can explain the motives and economics of storage, logistic customer service and recycling logistics.
- Student can present material flows and their optimal planning and control holistically in both functional and economic points of view.

Sisältö

- Transportation and its significance, logistic chain and distribution
- Transportation planning and transportation risk management
- Packing
- Inventories and their economical and functional significance
- Physical storage, the connection between storage and transportations
- Significance, agility and costs of customer service
- Customer service strategies and service pricing
- Logistics and recycling

Oppimateriaalit

- Lecture materials available at Moodle
- Other materials announced by the lecturer

Opetusmenetelmät

- Hybrid lectures (normal lectures with Teams -connection available) and excursion 32 h
- Written assignment which is presented at the seminar during the last session 28 h

Tenttien ajankohdat ja uusintamahdollisuudet

Home exam after the lectures

Opiskelijan ajankäyttö ja kuormitus

Lectures and seminar 24 h, independent studying including writing assignment 56 h

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student can define qualitative and quantitative characteristics of transportations in basic level. Student can compare the pros and cons of different transportation forms simply. Student can explain the motives and economics of storage, logistic customer service and recycling logistics in basic level. Student can present in basic level material flows and their optimal planning and control holistically in both functional and economic points of view.

Arviointikriteerit, hyvä (3)

Student can define well qualitative and quantitative characteristics of transportations. Student can compare well the pros and cons of different transportation forms simply. Student can explain well the motives and economics of storage, logistic customer service and recycling logistics. Student can present well in basic level material flows and their optimal planning and control holistically in both functional and economic points of view.

Arviointikriteerit, kiitettävä (5)

Student can define excellently qualitative and quantitative characteristics of transportations. Student can compare excellently the pros and cons of different transportation forms simply. Student can explain excellently the motives and economics of storage, logistic customer service and recycling logistics. Student can present excellently in basic level material flows and their optimal planning and control holistically in both functional and economic points of view.

Arviointimenetelmät ja arvioinnin perusteet

- Home examination: 50 %
- Writing assignment and seminar presentation: 50 %

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

30.08.2021 - 30.09.2021

Ajoitus

15.11.2021 - 22.12.2021

Laajuus

3 op

Virtuaaliosuus (op)

1 op

Yksikkö

SeAMK Liiketoiminta ja kulttuuri

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Jorma Imppola
Opiskelijaryhmät
  • IGWIB21F
    Gateway to International Business

Tavoitteet

- Student can define qualitative and quantitative characteristics of transportations
- Student can compare the pros and cons of different transportation forms.
- Student can explain the motives and economics of storage, logistic customer service and recycling logistics.
- Student can present material flows and their optimal planning and control holistically in both functional and economic points of view.

Sisältö

- Transportation and its significance, logistic chain and distribution
- Transportation planning and transportation risk management
- Packing
- Inventories and their economical and functional significance
- Physical storage, the connection between storage and transportations
- Significance, agility and costs of customer service
- Customer service strategies and service pricing
- Logistics and recycling

Oppimateriaalit

- Lecture materials
- Other materials announced by the lecturer

Opetusmenetelmät

- Hybrid lectures (normal lectures with Teams -connection available) and excursion 32 h
- Written assignment which is presented at the seminar during the last session 28 h

Tenttien ajankohdat ja uusintamahdollisuudet

Home exam after the lectures

Toteutuksen valinnaiset suoritustavat

None.

Opiskelijan ajankäyttö ja kuormitus

Total work load of the course: 80 h
- of which scheduled studies: 24 h
- of which autonomous studies: 56 h

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student can define qualitative and quantitative characteristics of transportations in basic level. Student can compare the pros and cons of different transportation forms simply. Student can explain the motives and economics of storage, logistic customer service and recycling logistics in basic level. Student can present in basic level material flows and their optimal planning and control holistically in both functional and economic points of view.

Arviointikriteerit, hyvä (3)

Student can define well qualitative and quantitative characteristics of transportations. Student can compare well the pros and cons of different transportation forms simply. Student can explain well the motives and economics of storage, logistic customer service and recycling logistics. Student can present well in basic level material flows and their optimal planning and control holistically in both functional and economic points of view.

Arviointikriteerit, kiitettävä (5)

Student can define excellently qualitative and quantitative characteristics of transportations. Student can compare excellently the pros and cons of different transportation forms simply. Student can explain excellently the motives and economics of storage, logistic customer service and recycling logistics. Student can present excellently in basic level material flows and their optimal planning and control holistically in both functional and economic points of view.

Arviointimenetelmät ja arvioinnin perusteet

- Examimation: 50 %
- Writing assignment and seminar presentation: 50 %

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

15.10.2021 - 31.03.2022

Ajoitus

18.04.2022 - 20.05.2022

Laajuus

5 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Dario Liberona
  • Katri Juppi
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students work in small groups on practical online business tasks. The students are instructed in implementing projects and they complete the actual project work. At the end of the project the students present their results in front of a board of lecturers and students.

Sisältö

- Life cycle of a project, project work
- Planning and implementing an online business project
- Analysing the results of the project

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students need a lot of help in getting a project subject, in planning and implementing the project. The project group has difficulties in final implementation and timing. The project is completed and the presentation is accepted.

Arviointikriteerit, hyvä (3)

Students have received a good project topic from a real company or organisation. Planning and implementation is conducted exactly and on time. Students need some help in final implementation. The results are useful for the project commissioner. The presentation includes all central issues regarding the project.

Arviointikriteerit, kiitettävä (5)

Students are very active in finding a good topic for the project from companies or organisations. The project topic is current and challenging. Planning and implementation will be conducted exactly. The results are very useful for the project commissioner. The presentation is clear and exhaustive.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

07.03.2022 - 25.05.2022

Laajuus

2 op

Virtuaaliosuus (op)

2 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Cory Isaacs
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

The student is able to recognize the phases of research process and to apply the fundamentals of research in his/her bachelor thesis. The student knows how to write academically and is able to recognize the features of academic and formal writing. The student is able to utilize this in writing the thesis.
Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Sisältö

Part 1. Research work, research topic, research process, principal methods
Part 2. Requirements of academic writing

Oppimateriaalit

Material provided by teacher.

Opetusmenetelmät

Lecture
Independent work
Quiz
Paper

Opiskelijan ajankäyttö ja kuormitus

54 hours in total
4 hours in class
50 hours independent study

Lisätietoja opiskelijoille

Students must progress through the course according to the schedule.
Students must hand in all tasks at the deadlines and the tasks must be at an acceptable level.
Inactive students will get an immediate fail for the course and be removed.

Arviointiasteikko

Hyväksytty/hylätty

Arviointikriteeri, hyväksytty/hylätty

Pass - Fail

Pass
The student actively takes part in the course and completes all exercises and tasks. The student completes all the assignments required at least at a satisfactory level. The student understands the specific requirements of research writing. The student can write academic paragraphs and provide proper sourcing techniques.

Fail
The student dos not complete all exercises and tasks. The student does not complete all the assignments required at a satisfactory level. The student does not understands the differences between academic writing and general writing. The student is not able to properly apply academic writing referencing techniques.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

18.04.2022 - 20.05.2022

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Dario Liberona
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students know the strategic management process and the most important methodologies used in strategic planning. They also are able to execute the methodologies using case studies.

Sisältö

The methodologies of strategic management, the typical steps of the strategic process chain: strategic analysis, conceptualisation and strategic control, theory and in practice to instruments such as environmental scans, early warning systems, core competence analysis, SWOT, portfolio analysis, life-cycle analysis, blue ocean methodology and balanced scorecard.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Arviointikriteerit, hyvä (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions in the assignments of the course.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

15.10.2021 - 28.02.2022

Ajoitus

11.04.2022 - 13.05.2022

Laajuus

3 op

Virtuaaliosuus (op)

1 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Jorma Imppola
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Student can identify different quality ideologies. Student can explain the basic concept of quality control. Student can use the common quality tools and statistical process control. Student can identify quality costs and their significance.
The student has basic knowledge about:
- the environmental factors affecting human beings and their operational environment,
- the relations between production activities and environment
- the effects of production in local, regional and global level.
The student is aware about the methods, how to decrease the negative affects of production to the environment.

Sisältö

- Factors affecting the quality
- The history of quality control
- Measuring quality and quality meters
- Seven basic tools of quality
- Quality costs (internal and external)
- Total Quality Management TQM
- Environmental concepts and the sustainable development
- Renewable and unrenewable natural resources, utilisation and its affects
- Waste management and recycling

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student can satisfyingly name different quality ideologies. Student can satisfyingly explain basic concepts of quality control. Student can satisfyingly use different quality tools and statistical quality control. Student can satisfyingly identify quality costs and their significance.

Student has basic knowledge about the environmental factors and relations between industrial activities and environment. Student knows satisfafyingly the ways to control the harmful effects of humans and industrial activities to the nature.

Arviointikriteerit, hyvä (3)

Student can well name different quality ideologies. Student can well explain basic concepts of quality control. Student can well use different quality tools and statistical quality control. Student can well identify quality costs and their significance.

Student has good knowledge about the environmental factors and relations between industrial activities and environment. Student knows well the ways to control the harmful effects of humans and industrial activities to the nature.

Arviointikriteerit, kiitettävä (5)

Student can excellently name different quality ideologies. Student can excellently explain basic concepts of quality control. Student can excellently use different quality tools and statistical quality control. Student can excellently identify quality costs and their significance.

Student has excellent knowledge about the environmental factors and relations between industrial activities and environment. Student knows excellently the ways to control the harmful effects of humans and industrial activities to the nature.

Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

21.03.2022 - 20.05.2022

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business
Opettaja
  • Jukka Saarela
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

Students will be introduced to the central tools and phases involved in video production. They will plan and implement a small-scale video production in groups. Students will get familiar with video projects in digital business communication, such as commercials, product demos, tutorials and corporate presentations. They will learn how to include marketing perspective into video production. Students will get familiar with the video production processes with advertising agencies or marketing professionals.

Sisältö

- Basics of video production
- Tools for producing videos
- Phases in producing a video
- Small-scale video production in groups
- Video projects in digital business communication
- Marketing perspective in video production (Brand, marketing message and requirements of target audience)
- Video production process and co-operation with companies

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student knows the basic tools and phases involved in video production. The student is able to plan and implement a basic video production in a group. The student is aware of video projects in digital business communication. He/she has a basic knowledge about marketing perspective in video production. The student knows the basics of video production processes with advertising agencies or marketing professionals.

Arviointikriteerit, hyvä (3)

The student knows well tools and phases involved in video production. The student is able to plan and implement a feasible video production in a group. The student is aware of video projects in digital business communication. He/she has a good knowledge how to include marketing perspective into video production. The student knows video production phases and processes with advertising agencies and marketing professionals.

Arviointikriteerit, kiitettävä (5)

The student knows well tools and phases involved in video production and is able to plan, implement and develop a video production in a group. The student is familiar with video productions in digital business communication. He/she has a good knowledge how to apply marketing knowledge in video productions. The student knows well video production phases and processes with advertising agencies and marketing professionals.