Opinto-opas

Tavoitteet

Students have a basic knowledge of the way of behavior of Latin-American business people in business negotiations and Latin American culture in general. After the course they have knowledge of how to support companies in diverse tasks related to start up business with companies in Latin America market area. During the learning process the students collaborate with Finnish companies.

Sisältö

- Introduction to business culture in the countries of Latin America
-Preliminary study about business potential in Latin America .
- Colaboration with Finnish companies e.g. to find the market or business partner from the target area

Oppimateriaalit

Bosrock, Mary Murray. Put your best foot forward, South America, A fearless Guide to International Communication and Behaviour

- Other material provided by the teachers

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The completed tasks, the final exam and virtual classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

The completed tasks, the final exam and virtual classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

The completed tasks, the final exam and virtual classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

None

Tavoitteet

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Sisältö

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Oppimateriaalit

Reading material will be announced by the lecturer through Moodle

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

Basic studies in business

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Oppimateriaalit

- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?

- Further readings provided by the instructor

Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Sisällön jaksotus

Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

1 = knows basic concepts of business to business marketing

Arviointikriteerit, hyvä (3)

3 = knows concepts of business to business marketing well and is able to apply those concepts well in practice

Arviointikriteerit, kiitettävä (5)

5 = knows concepts of business to business marketing very well and is able to apply those concepts very well in practice

Arviointimenetelmät ja arvioinnin perusteet

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Esitietovaatimukset

No previous studies are required.

Tavoitteet

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Sisältö

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Oppimateriaalit

Reading material will be announced by the lecturer through Moodle

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

Basic studies in business

Tavoitteet

Students have a basic knowledge of the way of behavior of Latin-American business people in business negotiations and Latin American culture in general. After the course they have knowledge of how to support companies in diverse tasks related to start up business with companies in Latin America market area. During the learning process the students collaborate with Finnish companies.

Sisältö

- Introduction to business culture in the countries of Latin America
-Preliminary study about business potential in Latin America .
- Colaboration with Finnish companies e.g. to find the market or business partner from the target area

Oppimateriaalit

Bosrock, Mary Murray. Put your best foot forward, South America, A fearless Guide to International Communication and Behaviour

- Other material provided by the teachers

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The completed tasks, the final exam and virtual classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Arviointikriteerit, hyvä (3)

The completed tasks, the final exam and virtual classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Arviointikriteerit, kiitettävä (5)

The completed tasks, the final exam and virtual classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Esitietovaatimukset

None

Tavoitteet

Students are capable of applying the following elements of B-to-B Marketing into practical marketing situations in B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, segmentation in B-to-B markets.

Oppimateriaalit

- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?

- Further readings provided by the instructor

Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Sisällön jaksotus

Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

1 = knows basic concepts of business to business marketing

Arviointikriteerit, hyvä (3)

3 = knows concepts of business to business marketing well and is able to apply those concepts well in practice

Arviointikriteerit, kiitettävä (5)

5 = knows concepts of business to business marketing very well and is able to apply those concepts very well in practice

Arviointimenetelmät ja arvioinnin perusteet

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Esitietovaatimukset

No previous studies are required.