Study Guide

Objective

The students understand the current institutional framework for doing business in China and in Beijing: the students have a general understanding of various aspects of China?sbusiness environment

Content

- Basic information on political and economic structure in China
- Business environment in China
- Business culture
- Doing business in China

Materials

Material provided by the teacher

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The oral and written coursework is at a passable level in terms of knowledge, skills and their further application. The student recognizes the basic features of China as a market area.

Assessment criteria, good (3)

The oral and written coursework is at a good level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area.

Assessment criteria, excellent (5)

The oral and written coursework is at an excellent level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area and make use of this information effectively.

Qualifications

No specific requirements.

Objective

Students have a basic knowledge of the way of behavior of Latin-American business people in business negotiations and Latin American culture in general. After the course they have knowledge of how to support companies in diverse tasks related to start up business with companies in Latin America market area. During the learning process the students collaborate with real Finnish companies.

Content

- Introduction to business culture in the countries of Latin America
-Preliminary study about business potential in Latin America .
- Colaboration with Finnish companies e.g. to find the market or business partner from the target area

Location and time

Presence Mode
Classrooms

Materials

Bosrock, Mary Murray. Put your best foot forward, South America, A fearless Guide to International Communication and Behaviour

- Other material provided by the teachers

Teaching methods

Lecture classes
Videos
Essays
Diagnostics and other Surveys
Research
Final project presentations

Exam schedules

Presentations and Quices

Student workload

66 total Hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The completed tasks, and final report performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

The completed tasks, the final exam and virtual classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

The completed tasks, the final exam and virtual classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Assessment methods and criteria

0-51 - Fail
52-59 - 1
60-69 - 2
70-79 - 3
80 - 89-4
90 - 100 - 5

Qualifications

None

Objective

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Content

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Materials

Reading material will be announced by the lecturer through Moodle

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Qualifications

Basic studies in business

Objective

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Content

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Materials

Reading material will be announced by the lecturer through Moodle

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Qualifications

Basic studies in business

Objective

Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Content

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.

Materials

- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?

- Further readings provided by the instructor

Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.

Teaching methods

Lecturing
Class activities
Group or team work
Presentation

Student workload

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
% Grade

51 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Content scheduling

Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.

Assessment criteria, good (3)

The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.

Assessment criteria, excellent (5)

The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.

Assessment methods and criteria

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Qualifications

No previous studies are required.

Objective

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Content

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Materials

Reading material will be announced by the lecturer through Moodle

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Qualifications

Basic studies in business

Objective

The students understand the current institutional framework for doing business in China and in Beijing: the students have a general understanding of various aspects of China?sbusiness environment

Content

- Basic information on political and economic structure in China
- Business environment in China
- Business culture
- Doing business in China

Materials

Material provided by the teacher

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The oral and written coursework is at a passable level in terms of knowledge, skills and their further application. The student recognizes the basic features of China as a market area.

Assessment criteria, good (3)

The oral and written coursework is at a good level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area.

Assessment criteria, excellent (5)

The oral and written coursework is at an excellent level in terms of knowledge, skills and their further application. The student is able to analyse the characteristics of China as a market area and make use of this information effectively.

Qualifications

No specific requirements.

Objective

Students will get an insight into how the EU with its major institutions, actions and decision making processes works that affect and shape the business context in and with the EU. They will gain an understanding as to how EU policies affect business and citizens in the respective Member State countries. Students will get an understanding of how decisions are taken at EU level and how they can thus be influenced most effectively, accordingly. Overall, students will be encouraged to analyse the features of the EU as a market area with differences in the economic, political and cultural environment.

Content

- EU institutions, actions and decision-making processes
- EU policies
- business context in and with the EU

Materials

Reading material will be announced by the lecturer through Moodle

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Students recognize the fundament features of EU with focus on the single market, EU major institutions, actions and decision-making processes. The exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

Students are able to analyse the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

Students are able to analyse and implement the fundamental features of EU with focus on the single market, EU major institutions, actions and decision-making processes and make use of this information effectively. The exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Qualifications

Basic studies in business

Objective

Students have a basic knowledge of the way of behavior of Latin-American business people in business negotiations and Latin American culture in general. After the course they have knowledge of how to support companies in diverse tasks related to start up business with companies in Latin America market area. During the learning process the students collaborate with real Finnish companies.

Content

- Introduction to business culture in the countries of Latin America
-Preliminary study about business potential in Latin America .
- Colaboration with Finnish companies e.g. to find the market or business partner from the target area

Location and time

Presence Mode
Classrooms

Materials

Bosrock, Mary Murray. Put your best foot forward, South America, A fearless Guide to International Communication and Behaviour

- Other material provided by the teachers

Teaching methods

Lecture classes
Videos
Essays
Diagnostics and other Surveys
Research
Final project presentations

Exam schedules

Presentations and Quices

Student workload

66 total Hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The completed tasks, and final report performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

The completed tasks, the final exam and virtual classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

The completed tasks, the final exam and virtual classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Assessment methods and criteria

0-51 - Fail
52-59 - 1
60-69 - 2
70-79 - 3
80 - 89-4
90 - 100 - 5

Qualifications

None

Objective

Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Content

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.

Materials

- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?

- Further readings provided by the instructor

Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.

Teaching methods

Lecturing
Class activities
Group or team work
Presentation

Student workload

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
% Grade

51 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Content scheduling

Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.

Assessment criteria, good (3)

The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.

Assessment criteria, excellent (5)

The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.

Assessment methods and criteria

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Qualifications

No previous studies are required.