Study Guide

Objective

The student is able to

- understand the importance of concept development as part of product development
- compare the differences between concept development and product design
- apply the basics of concept development methods in the creation of a new product/service idea
- develop an innovative idea together with the commissioner and/or the user as a project
- analyse the risks and opportunities of concept development
- apply the principles of concept protection

Content

- concept development process
- methods of concept development
- customer and user cooperation
- risk assessment and protection

Materials

Material provided in the course

Teaching methods

Lectures, excursio, exercises

Student workload

Lectures 60h and independent work or group work 75h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student
- understands the importance of concept development as part of product design
- applies the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development
- applies the principles of concept protection

Assessment criteria, good (3)

The student
- understands the importance of concept development as part of product design
- applies well the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection

Assessment criteria, excellent (5)

The student
- understands very well the importance of concept development as part of product design
- applies very well the basics of concept development methods in the creation of a new product/service idea
- develops very well an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection in a diverse way

Assessment methods and criteria

Returned exercises

Objective

The student

- understands the characteristics of a productization process
- is able to recognize opportunities of productization in their professional field
- is able to productize a service or product idea
- is able to protect the targets of productization from competitors

Content

- productization process
- spin-offs
- customer-orientation as a basis for productization
- protection of intellectual property

Materials

Materials provided in the course

Teaching methods

Lectures, exercise tasks

Student workload

Lectures 24h, independent work 57h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student

- understands the characteristics of a productization process
- understands the opportunities of productization in their own professional field
- understands the importance of customer-orientation in productization
- knows methods of protection of intellectual property

Assessment criteria, good (3)

The student

- masters the characteristics of a productization process
- has a clear idea of the opportunities of productization in their own professional field
- has a clear idea of the importance of customer-orientation in productization
- has a clear idea of methods of protection of intellectual property

Assessment criteria, excellent (5)

The student

- masters the productization process
- masters the opportunities of productization in their own professional field
- masters and is able to apply customer-orientation in productization
- masters and is able to apply methods of protection of intellectual property

Assessment methods and criteria

Returned exercises

Objective

The student
Becomes familiar with the principles of image and sound production design
Is able to recognise the importance of filming in the design process of audiovisual products
Becomes familiar with production technology

Content

Basics of filming design
Basics of image and sound narrative
Exercises on filming and recording

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student recognises the importance of design in the production process of audiovisual products. The student is able to use the required technology under guidance. The student is able to implement filming and recording in video production with the assistance of a teacher. Does the required exercises.

Assessment criteria, good (3)

The student masters the basics of design in the production process of audiovisual products. The student is able to use the required technology. The student is able to implement filming and recording in video production . Does the required exercises.

Assessment criteria, excellent (5)

The student masters well the basics of design in the production process of audiovisual products. The student is able to use the required technology fluently. The student is able to implement filming and recording in video production fluently. Does the required exercises.

Objective

The student

- understands the characteristics of a productization process
- is able to recognize opportunities of productization in their professional field
- is able to productize a service or product idea
- is able to protect the targets of productization from competitors

Content

- productization process
- spin-offs
- customer-orientation as a basis for productization
- protection of intellectual property

Materials

Materials provided in the course

Teaching methods

Lectures, exercise tasks

Student workload

Lectures 24h, independent work 57h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student

- understands the characteristics of a productization process
- understands the opportunities of productization in their own professional field
- understands the importance of customer-orientation in productization
- knows methods of protection of intellectual property

Assessment criteria, good (3)

The student

- masters the characteristics of a productization process
- has a clear idea of the opportunities of productization in their own professional field
- has a clear idea of the importance of customer-orientation in productization
- has a clear idea of methods of protection of intellectual property

Assessment criteria, excellent (5)

The student

- masters the productization process
- masters the opportunities of productization in their own professional field
- masters and is able to apply customer-orientation in productization
- masters and is able to apply methods of protection of intellectual property

Assessment methods and criteria

Returned exercises

Objective

The student
Becomes familiar with the principles of image and sound production design
Is able to recognise the importance of filming in the design process of audiovisual products
Becomes familiar with production technology

Content

Basics of filming design
Basics of image and sound narrative
Exercises on filming and recording

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student recognises the importance of design in the production process of audiovisual products. The student is able to use the required technology under guidance. The student is able to implement filming and recording in video production with the assistance of a teacher. Does the required exercises.

Assessment criteria, good (3)

The student masters the basics of design in the production process of audiovisual products. The student is able to use the required technology. The student is able to implement filming and recording in video production . Does the required exercises.

Assessment criteria, excellent (5)

The student masters well the basics of design in the production process of audiovisual products. The student is able to use the required technology fluently. The student is able to implement filming and recording in video production fluently. Does the required exercises.

Objective

The student is able to

- understand the importance of concept development as part of product development
- compare the differences between concept development and product design
- apply the basics of concept development methods in the creation of a new product/service idea
- develop an innovative idea together with the commissioner and/or the user as a project
- analyse the risks and opportunities of concept development
- apply the principles of concept protection

Content

- concept development process
- methods of concept development
- customer and user cooperation
- risk assessment and protection

Materials

Material provided in the course

Teaching methods

Lectures, excursio, exercises

Student workload

Lectures 60h and independent work or group work 75h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student
- understands the importance of concept development as part of product design
- applies the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development
- applies the principles of concept protection

Assessment criteria, good (3)

The student
- understands the importance of concept development as part of product design
- applies well the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection

Assessment criteria, excellent (5)

The student
- understands very well the importance of concept development as part of product design
- applies very well the basics of concept development methods in the creation of a new product/service idea
- develops very well an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection in a diverse way

Assessment methods and criteria

Returned exercises