Study Guide

Objective

Students will be able to
- recognize the special features of digital marketing.
- analyse the efficient of email marketing
- make an marketing plan

Content

- the definition of the target group
- planing and implementation of the Webb pages
- search engine optimization and advertising
- the tools of digital marketing: email, Facebook, Instagram
- write a marketing plan

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student can list the methods of the advertising in a social media. He identifies the methods of the email marketing. The student can draw up in the control of the teacher of the marketing plan.

Assessment criteria, good (3)

The student can analyze the methods of the advertising in a social media. He can analyze the effectiveness of the email marketing and is able to draw up the marketing plan.

Assessment criteria, excellent (5)

The student can compare the effectiveness of the methods of the advertising in a social media. He can analyze the effect of the digital marketing on the result. The student is able to draw up a many-sided marketing plan.