Study Guide

Objective

The student is able to identify the means of building a personal brand. The student is able to identify their own strengths and areas for development, and how they can be utilized in building a personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Content

- Building a personal brand
- Social media
- Influencer marketing

Materials

Tolvanen, V., Laine, T. & Kurvinen, J. (2017). Henkilöbrändi: Asiantuntijasta vaikuttajaksi. Alma Talent.

Teaching methods

Online learning, independent study

Student workload

Total 54 h
Verkkokurssi
Lecturematerials about 15 h
Independent work, materials and assignments 35 h

Further information

Time-based assignments.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.

Assessment criteria, good (3)

The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Assessment criteria, excellent (5)

The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Assessment methods and criteria

Time-based assignments

Assessment criteria, good (3)

Opiskelija on suorittanut annetut tehtävät/osiot. Opiskelija osaa suunnitella ja rakentaa urheilijan henkilöbrändin. Opiskelija tunnistaa urheilijan henkilöbrändin rakentamisen ja kehittämisen keinoja. Opiskelija osaa tunnistaa omat vahvuutensa ja kehittämiskohteensa. Opiskelija osaa tunnistaa sosiaalisen median ja vaikuttajamarkkinoinnin keinoja henkilöbrändin rakentamisessa.

Assessment criteria, excellent (5)

Opiskelija on suorittanut annetut tehtävät/osiot hyvin ja osallistunut aktiivisesti opintojaksoon. Opiskelija osaa suunnitella ja rakentaa urheilijan henkilöbrändin. Opiskelija tunnistaa urheilijan henkilöbrändin rakentamisen ja kehittämisen keinoja. Opiskelija osaa tunnistaa omat vahvuutensa ja kehittämiskohteensa. Opiskelija osaa analysoida sosiaalisen median ja vaikuttajamarkkinoinnin keinoja henkilöbrändin rakentamisessa.

Assessment criteria, approved/failed

Opiskelija on suorittanut annetut tehtävät/osiot erinomaisesti ja osallistunut aktiivisesti opintojaksoon. Opiskelija osaa suunnitella ja rakentaa urheilijan henkilöbrändin. Opiskelija tunnistaa urheilijan henkilöbrändin rakentamisen ja kehittämisen keinoja sekä osaa käyttää niitä urheilijan brändin rakentamisessa. Opiskelija osaa tunnistaa omat vahvuutensa ja kehittämiskohteensa. Opiskelija osaa analysoida sosiaalisen median ja vaikuttajamarkkinoinnin keinoja henkilöbrändin rakentamisessa.

Further information

The student and the study supervisor go through other recommended studies in HOPS discussions.

Objective

The student is able to identify the means of building a personal brand. The student is able to identify their own strengths and areas for development, and how they can be utilized in building a personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Content

- Building a personal brand
- Social media
- Influencer marketing

Student workload

Total 54 h
Verkkokurssi
Lecturematerials about 15 h
Independent work and materials 20 h
Assignments 20 h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.

Assessment criteria, good (3)

The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Assessment criteria, excellent (5)

The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Assessment methods and criteria

Individual, pair and group assignments

Assessment criteria, good (3)

Opiskelija on suorittanut annetut tehtävät/osiot. Opiskelija osaa suunnitella ja rakentaa henkilöbrändin. Opiskelija tunnistaa henkilöbrändin rakentamisen ja kehittämisen keinoja. Opiskelija osaa tunnistaa omat vahvuutensa ja kehittämiskohteensa. Opiskelija osaa tunnistaa sosiaalisen median ja vaikuttajamarkkinoinnin keinoja henkilöbrändin rakentamisessa.

Assessment criteria, excellent (5)

Opiskelija on suorittanut annetut tehtävät/osiot hyvin ja osallistunut aktiivisesti opintojaksoon. Opiskelija osaa suunnitella ja rakentaa henkilöbrändin. Opiskelija tunnistaa henkilöbrändin rakentamisen ja kehittämisen keinoja. Opiskelija osaa tunnistaa omat vahvuutensa ja kehittämiskohteensa. Opiskelija osaa analysoida sosiaalisen median ja vaikuttajamarkkinoinnin keinoja henkilöbrändin rakentamisessa.

Assessment criteria, approved/failed

Opiskelija on suorittanut annetut tehtävät/osiot erinomaisesti ja osallistunut aktiivisesti opintojaksoon. Opiskelija osaa suunnitella ja rakentaa henkilöbrändin. Opiskelija tunnistaa henkilöbrändin rakentamisen ja kehittämisen keinoja sekä osaa käyttää niitä urheilijan brändin rakentamisessa. Opiskelija osaa tunnistaa omat vahvuutensa ja kehittämiskohteensa. Opiskelija osaa analysoida sosiaalisen median ja vaikuttajamarkkinoinnin keinoja henkilöbrändin rakentamisessa.

Further information

The student and the study supervisor go through other recommended studies in HOPS discussions.