Athlete brand building (2cr)
Code: LT00CW64-3002
General information
- Enrollment
- 17.04.2023 - 07.01.2024
- Registration for the implementation has ended.
- Timing
- 08.01.2024 - 25.02.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Distance learning
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 40
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Saija Råtts
- Course
- LT00CW64
Evaluation scale
1-5
Objective
The student is able to identify the means of building a personal brand. The student is able to identify their own strengths and areas for development, and how they can be utilized in building a personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Content
- Building a personal brand
- Social media
- Influencer marketing
Materials
Tolvanen, V., Laine, T. & Kurvinen, J. (2017). Henkilöbrändi: Asiantuntijasta vaikuttajaksi. Alma Talent.
Teaching methods
Online learning, independent study
Student workload
Total 54 h
Verkkokurssi
Lecturematerials about 15 h
Independent work, materials and assignments 35 h
Assessment criteria, satisfactory (1)
The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Assessment criteria, excellent (5)
The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Further information
Time-based assignments.