Athlete brand building (2cr)

Course unit code: LT00CW64

General information

Credits: 2 cr

Objective

The student is able to identify the means of building a personal brand. The student is able to identify their own strengths and areas for development, and how they can be utilized in building a personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Content

- Building a personal brand
- Social media
- Influencer marketing

Assessment criteria, satisfactory (1)

The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.

Assessment criteria, good (3)

The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.

Assessment criteria, excellent (5)

The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.