Sports marketingLaajuus (3 cr)
Code: LT00CW63
Objective
The student is able to describe the connections between a sports club, event organization, and marketing. The student identifies the different actors in sport and event management and understands their significance. The student understands the importance of sponsorship as part of sports marketing. The student is able to define the key aspects of event marketing and the stages of a service event. The student is able to plan a sports event and its marketing.
Content
- Special features of sports marketing
- Event marketing and the event as part of marketing communications
- Sponsorship and stakeholder relations
Assessment criteria, satisfactory (1)
The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, excellent (5)
The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Further information
The student and the study supervisor go through other recommended studies in HOPS discussions.
Enrollment
17.04.2023 - 11.10.2023
Timing
13.11.2023 - 17.12.2023
Credits
3 op
Virtual proportion (cr)
3 op
RD proportion (cr)
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Kimmo Kulmala
Student groups
-
URJOH23SSports Management
-
MLITA21
-
MLITA22
-
MLITA23Bachelor of Business Administration, Business Management, Multimodal implementation
-
VVO
Objective
The student is able to describe the connections between a sports club, event organization, and marketing. The student identifies the different actors in sport and event management and understands their significance. The student understands the importance of sponsorship as part of sports marketing. The student is able to define the key aspects of event marketing and the stages of a service event. The student is able to plan a sports event and its marketing.
Content
- Special features of sports marketing
- Event marketing and the event as part of marketing communications
- Sponsorship and stakeholder relations
Materials
Digital material given by the lecturer
Teaching methods
Lessons, assignments, final report
Student workload
Lessons and seminar 16h
Independent work 63h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, excellent (5)
The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment methods and criteria
Assignments, reports and presentations.
Assessment criteria, satisfactory (1)
The student has not completed all of the assignments in the course.
Assessment criteria, good (3)
The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, excellent (5)
The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, approved/failed
The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Further information
The student and the study supervisor go through other recommended studies in HOPS discussions.
Enrollment
16.04.2022 - 12.10.2022
Timing
17.11.2022 - 15.12.2022
Credits
3 op
RD proportion (cr)
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Kimmo Kulmala
Student groups
-
MLITA21
-
MLITA19
-
MLITA22
-
URJOH22S
-
VVO
-
MLITA20
Objective
The student is able to describe the connections between a sports club, event organization, and marketing. The student identifies the different actors in sport and event management and understands their significance. The student understands the importance of sponsorship as part of sports marketing. The student is able to define the key aspects of event marketing and the stages of a service event. The student is able to plan a sports event and its marketing.
Content
- Special features of sports marketing
- Event marketing and the event as part of marketing communications
- Sponsorship and stakeholder relations
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Assessment criteria, excellent (5)
The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.
Further information
The student and the study supervisor go through other recommended studies in HOPS discussions.