Sports marketing (3 cr)

Code: LT00CW63-3003

General information

Enrollment: 17.04.2023 - 11.10.2023; Registration for the implementation has ended.

Timing: 13.11.2023 - 17.12.2023; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 0 cr

Virtual portion: 3 cr

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Degree programmes: Bachelor of Business Administration, Business Management

Teachers: Kimmo Kulmala

Groups: MLITA23
Bachelor of Business Administration, Business Management, Multimodal implementation

Course: LT00CW63

Evaluation scale

1-5

Objective

The student is able to describe the connections between a sports club, event organization, and marketing. The student identifies the different actors in sport and event management and understands their significance. The student understands the importance of sponsorship as part of sports marketing. The student is able to define the key aspects of event marketing and the stages of a service event. The student is able to plan a sports event and its marketing.

Content

- Special features of sports marketing
- Event marketing and the event as part of marketing communications
- Sponsorship and stakeholder relations

Materials

Digital material given by the lecturer

Teaching methods

Lessons, assignments, final report

Student workload

Lessons and seminar 16h
Independent work 63h

Assessment criteria, satisfactory (1)

The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment criteria, good (3)

The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment criteria, excellent (5)

The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Qualifications

Urheiluliiketoiminta 5 op tai vastaava osaaminen

Further information

Opetus etänä ilta-aikaan klo 17.15-21.00