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Sports marketing (3 cr)

Code: LT00CW63-3003

General information

Enrollment

17.04.2023 - 11.10.2023

Timing

13.11.2023 - 17.12.2023

Credits

3 op

Virtual proportion (cr)

3 op

RD proportion (cr)

2 op

Teaching languages

  • Finnish

Degree programmes

  • Bachelor of Business Administration, Business Management

Teachers

  • Kimmo Kulmala

Student groups

  • URJOH23S
    Sports Management
  • MLITA21
  • MLITA22
  • MLITA23
    Bachelor of Business Administration, Business Management, Multimodal implementation
  • VVO

Objective

The student is able to describe the connections between a sports club, event organization, and marketing. The student identifies the different actors in sport and event management and understands their significance. The student understands the importance of sponsorship as part of sports marketing. The student is able to define the key aspects of event marketing and the stages of a service event. The student is able to plan a sports event and its marketing.

Content

- Special features of sports marketing
- Event marketing and the event as part of marketing communications
- Sponsorship and stakeholder relations

Materials

Digital material given by the lecturer

Teaching methods

Lessons, assignments, final report

Student workload

Lessons and seminar 16h
Independent work 63h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment criteria, good (3)

The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment criteria, excellent (5)

The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment methods and criteria

Assignments, reports and presentations.

Assessment criteria, satisfactory (1)

The student has not completed all of the assignments in the course.

Assessment criteria, good (3)

The student has successfully completed the given tasks/sections and has participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment criteria, excellent (5)

The student has completed the given tasks/sections well and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Assessment criteria, approved/failed

The student has completed the given assignments/sections excellently and has actively participated in the course. The student is able to plan sports and event marketing. The student is able to describe the importance of sponsorship in sports. The student is able to plan a sports event and its marketing.

Further information

The student and the study supervisor go through other recommended studies in HOPS discussions.