Negotiation Skills and Presentation (3cr)

Objective

Students master various negotiation strategies and tactics in sales work. The student is able to analyze his / her own communication skills and performances and to use personal branding as part of his / her presentation skills.

Content

- negotiation strategies and tactics
- argumentation and feedback
- communication tools
- personal branding as part of performance skills (ex. video CV)

Qualifications

1. year communication and marketing studies

Assessment criteria, satisfactory (1)

The student is able to argue, but does not always apply it appropriately. The student has participated in the instruction and can name some negotiation strategies and tactics as part of sales work. The student can analyze their own interaction skills and tactics, but their communication is sender-focused.

Assessment criteria, good (3)

The student knows how to argue and justify his claims appropriately. The student has participated actively and knows how to use various negotiation strategies and tactics as part of sales work. The student knows how to analyze his own interaction skills and performance and he knows how to maintain interaction.

Assessment criteria, excellent (5)

The student is able to argue in a versatile and convincing manner. The student has participated actively and can effectively apply a wide range of negotiation strategies and tactics in sales work. The student can thoroughly analyze their own interaction skills and presentation, and maintain communication in various ways.

Materials

Kansanen, A. 2002. Neuvottelu- ja kokoustaito. Helsinki: WSOY.