Study Guide

Descriptions

PROFILE OF THE PROGRAMME

The Degree Programme in Business Management leads to the Degree of Bachelor of Business Administration (BBA: The length of the programme is 210 ECTS credits (3.5 years).

The objective of the Degree Programme in International Business, which is taught in English, is to prepare students for specialised tasks in international business and marketing. The students get an overall picture of business management and will focus on the international operations of companies and organisations. The degree programme is based on well-founded understanding of entrepreneurship and small- and medium-sized enterprises. Students also acquire good practical language skills. At the final stage of their studies, students are given an opportunity to deepen their knowledge by the following study modules:
- International Marketing
- Industrial Management
- Digital Business
- Sustainable Management
- Sport Management and eSport
- Global trade

Students also have an opportunity engaging in the following:

- Y-Zone Business Hub - Business Incubator provides students with the opportunity to develop their own business idea and competence as an entrepreneur while they study.
- Students have the opportunity to participate in a multi-field project programme in which commissioned projects are conducted in interdisciplinary student teams.
- Students have the opportunity to complete a double degree, one in SeAMK and one in a partner institution abroad.


OCCUPATIONAL PROFILES

The Degree Programme in International Business provides students with qualifications for a large range of various jobs on the global market in Finland and abroad. Bachelors of Business Administration graduating from the Degree Programme in International Business may work in jobs such as:

- professional tasks in international business: export manager, sales manager, product manager, export assistant, marketing assistant, sales assistant, marketing planner, marketing communications planner, sales negotiator, customer service coordinator

In addition, emphasis on various areas of studies provides students with career opportunities in a number of specialised jobs.

PEDAGOGICAL APPROACH
In the Degree Programme in International Business, teaching is based on the social constructive learning theory. Teaching is implemented in accordance with the model of integrative learning. The basic components of expertise: theoretical knowledge, practical skills, self-regulation knowledge and skills and socio-cultural knowledge are tightly integrated. The implementation of the curriculum focuses on experiential learning in a multicultural environment. Learning begins from students' concrete experiences, which they analyse and reflect upon. Self-assessment contributes to the understanding of phenomena and development of new modes of action.

Basic studies involve running a virtual enterprise, and learning is based on practical tasks. During the professional studies, emphasis is placed on increasing project activities, in the international context as well. Courses can also be completed in a simulated environment with multicultural groups and in online learning environments. In the bachelor's thesis theoretical knowledge is applied to practical problem-solving and business development.

The curriculum includes five seams permeating through the studies and extending over them. They are based on SeAMK’s reports, studies and strategy, as well as on the national and international recommendations and regulations related to education provided by universities of applied sciences.
· The Information Search seam strengthens the student’s professional and field-specific information search skills throughout the studies.
· The Internationalization seam secures the improvement of the student’s international competencies during their studies.
· The studies corresponding to the Entrepreneurship seam help the student understand the central and growing role of entrepreneurship in society.
· The Sustainable Development seam makes the student aware of social responsibility and helps them understand the diversity of sustainable development as a working life skill.
· The seam of Career Guidance helps the student recognise their competencies and own strengths. It also includes working life knowledge, job search skills, and lifelong learning.

Development

Curriculum development is an ongoing process which takes into consideration the competence needs of the working life in the region, student and graduand feedback and the development work in the national networks of the field. Important sources of information for curriculum development include results of the follow-up studies of graduates, foresight information concerning technological development and changes in the operational environment as well as the SeAMK RDI work and its results.

Objective

Bachelors of Business Administration that have graduated from the Degree Programme in International Business have an overall picture of business operations and know business processes especially in the field of international business. They have initiative as well as good teamwork, communication and interaction skills in multicultural contexts. They are able to look for and analyse information needed in business. They can apply their theoretical knowledge and develop business operations. They know how to take profitability into consideration in their work. They are able to operate as independent entrepreneurs and in tasks of business expertise.