Siirry suoraan sisältöön

Business-to-Business MarketingLaajuus (3 op)

Tunnus: KD00CU91

Osaamistavoitteet

Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.

Esitietovaatimukset

No previous studies are required.

Arviointikriteerit, tyydyttävä (1)

The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.

Arviointikriteerit, hyvä (3)

The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.

Arviointikriteerit, kiitettävä (5)

The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.

Oppimateriaalit

Moodle material provided by the teacher.

Ilmoittautumisaika

17.04.2023 - 11.09.2023

Ajoitus

04.09.2023 - 17.12.2023

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Harrison Okuogume
Opiskelijaryhmät
  • IGWIB23F
    Gateway to International Business
  • IB21
    Tradenomi (AMK), International Business

Tavoitteet

Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.

Oppimateriaalit

- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?

- Further readings provided by the instructor

Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Sisällön jaksotus

Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.

Arviointikriteerit, hyvä (3)

The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.

Arviointikriteerit, kiitettävä (5)

The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.

Arviointimenetelmät ja arvioinnin perusteet

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Esitietovaatimukset

No previous studies are required.

Ilmoittautumisaika

16.04.2022 - 11.09.2022

Ajoitus

06.09.2022 - 28.10.2022

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet
  • Englanti
Tutkinto-ohjelma
  • Gateway to International Business
Opettaja
  • Harrison Okuogume
Opiskelijaryhmät
  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22F
    Gateway to International Business

Tavoitteet

Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.

Sisältö

Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.

Aika ja paikka

Date Time Location
06.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
16.09.2022 12.15 - 14.00 FRAMIF209 (120 henkilöä)
19.09.2022 08.00 - 09.45 FRAMIF209 (120 henkilöä)
23.09.2022 10.00 - 11.45 FRAMIF128 (248 henkilöä)
27.09.2022 10.00 - 11.45 FRAMIF209 (120 henkilöä)
29.09.2022 10.00 - 11.45 FRAMIF213 (55 henkilöä)
04.10.2022 12.15 - 14.00 FRAMIF110 (98 henkilöä)
10.10.2022 10.00 - 11.45 FRAMIF311 (48 henkilöä)
24.10.2022 08.00 - 11.45 FRAMIF110 (98 henkilöä)
25.10.2022 08.00 - 11.45 FRAMIF144 (120 henkilöä)

Oppimateriaalit

ecturer's teaching materials, articles and books, which can be found in SeAMK Library

Opetusmenetelmät

Lecturing
Class activities
Group or team work
Presentation

Opiskelijan ajankäyttö ja kuormitus

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.

Arviointikriteerit, hyvä (3)

The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.

Arviointikriteerit, kiitettävä (5)

The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.

Arviointimenetelmät ja arvioinnin perusteet

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Esitietovaatimukset

No previous studies are required.