Business-to-Business Marketing (3 op)
Toteutuksen tunnus: KD00CU91-3002
Toteutuksen perustiedot
Ilmoittautumisaika
17.04.2023 - 11.09.2023
Ajoitus
04.09.2023 - 17.12.2023
Laajuus
3 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Gateway to International Business
Opettaja
- Harrison Okuogume
Opiskelijaryhmät
-
IGWIB23FGateway to International Business
-
IB21Tradenomi (AMK), International Business
Tavoitteet
Students can apply the following elements of B-to-B Marketing to practical marketing situations in the B-to-B environment: relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations and segmentation in B-to-B markets.
Sisältö
Relationship marketing and its role in B-to-B marketing, formation of competitive advantage in B-to-B markets, organizational purchasing behavior, diffusion process of innovations, and segmentation in B-to-B markets.
Oppimateriaalit
- Ville-Pekka Mäkeläinen: Basics of Business to Business Marketing?
- Further readings provided by the instructor
Michael D. Hutt and Thomas W. Speh (2016), Business Marketing Management (12th ed.), Publisher: Cengage Learning. ISBN: 978-1-337-29654-0.
Opetusmenetelmät
Lecturing
Class activities
Group or team work
Presentation
Opiskelijan ajankäyttö ja kuormitus
There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations
Sisällön jaksotus
Organizational buying behavior
Relationship management
Segmenting the business market
Organizational buying process
Managing innovation management
Managing services in B2B market
Creation of competitive advantage
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student knows the basic concepts of business-to-business marketing, but there are flaws in the application. Students participate in the class lectures.
Arviointikriteerit, hyvä (3)
The student knows business-to-business marketing concepts and can apply those concepts in practice. Students can understand theories, concepts, and processes that characterize business-to-business marketing. Students participate in the class lectures actively.
Arviointikriteerit, kiitettävä (5)
The student knows business-to-business marketing concepts and can apply those concepts in practice versatilely. The student participates in all the lectures actively.
Arviointimenetelmät ja arvioinnin perusteet
% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Esitietovaatimukset
No previous studies are required.