Digitalization of BusinessLaajuus (3 cr)
Code: IB00DC60
Objective
Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Content
- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition
Qualifications
Basic studies
Assessment criteria, satisfactory (1)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.
Assessment criteria, good (3)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business
Assessment criteria, excellent (5)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Enrollment
11.11.2024 - 19.02.2025
Timing
03.03.2025 - 23.05.2025
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Ib2 Nimeämätön
Student groups
-
IB23ABachelor of Business Administration, International Business
Objective
Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Content
- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition
Materials
Lectures, slides provided in lectures and scientific articles.
Teaching methods
Lectures, class exercises, workshops, class project and oral exam.
Student workload
16 hours of lectures and workshop. 4 hours for the oral exam. 61 hours of self study. Total of 3 ECTS.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.
Assessment criteria, good (3)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business
Assessment criteria, excellent (5)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Assessment methods and criteria
Assessment for class participation (class attendance) 25%, Exercises in class (pass/fail) 25%, class project 25% and oral exam 25%
Qualifications
Basic studies
Enrollment
11.11.2024 - 19.02.2025
Timing
03.03.2025 - 23.05.2025
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Ib2 Nimeämätön
Student groups
-
IB23BBachelor of Business Administration, International Business
Objective
Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Content
- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition
Materials
Lectures, slides provided in lectures and scientific articles.
Teaching methods
Lectures, class exercises, workshops, class project and oral exam.
Student workload
16 hours of lectures and workshop. 4 hours for the oral exam. 61 hours of self study. Total of 3 ECTS
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.
Assessment criteria, good (3)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business
Assessment criteria, excellent (5)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Assessment methods and criteria
Assessment for class participation (class attendance) 25%, Exercises in class (pass/fail) 25%, class project 25% and oral exam 25%
Qualifications
Basic studies
Enrollment
17.04.2023 - 11.10.2023
Timing
06.11.2023 - 17.12.2023
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Nicolas Martinez
Student groups
-
IB22A
Objective
Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Content
- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition
Materials
Teacher provides materials and relevant articles
Teaching methods
Lectures, workshops, groupwork
Student workload
3 ECTS x 27h = 81 hours
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.
Assessment criteria, good (3)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business
Assessment criteria, excellent (5)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Assessment methods and criteria
Groupwork, Cases and exam
Qualifications
Basic studies
Enrollment
17.04.2023 - 11.10.2023
Timing
06.11.2023 - 17.12.2023
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Nicolas Martinez
Student groups
-
IB22B
Objective
Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Content
- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition
Materials
Teacher provides materials and relevant articles
Teaching methods
Lectures, workshops, groupwork
Student workload
3 ECTS x 27h = 81 hours
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.
Assessment criteria, good (3)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business
Assessment criteria, excellent (5)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Assessment methods and criteria
Groupwork, Cases and exam
Qualifications
Basic studies