Opinto-opas

Tavoitteet

Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Sisältö

- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition

Oppimateriaalit

Teacher provides materials and relevant articles

Opetusmenetelmät

Lectures, workshops, groupwork

Opiskelijan ajankäyttö ja kuormitus

3 ECTS x 27h = 81 hours

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.

Arviointikriteerit, hyvä (3)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business.

Arviointikriteerit, kiitettävä (5)

Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.

Arviointimenetelmät ja arvioinnin perusteet

Groupwork, Cases and exam

Esitietovaatimukset

Basic studies