Digitalization of Business (3 cr)
Code: IB00DC60-3002
General information
- Enrollment
- 17.04.2023 - 11.10.2023
- Registration for the implementation has ended.
- Timing
- 06.11.2023 - 17.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK International Business
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- English
- Degree programmes
- Bachelor of Business Administration, International Business
- Teachers
- Nicolas Martinez
- Course
- IB00DC60
Evaluation scale
1-5
Objective
Student is aware of the reasons, which create pressure for digitisation in companies. Student knows digital business models and can apply them as options, when developing existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Content
- Digital disruption in companies
- New digital business models
- Analyzing the need for digitization
- Possibilities for new revenue logics
- Digital customer journey funnels
- Digital value propositions
- Developing current business model and revenue logic
. Creating a digital value chain and a-value proposition
Materials
Teacher provides materials and relevant articles
Teaching methods
Lectures, workshops, groupwork
Student workload
3 ECTS x 27h = 81 hours
Assessment criteria, satisfactory (1)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe various digital business models. Student can describe new revenue logic, customer journey and value proposition in digital business.
Assessment criteria, good (3)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options when he/she develops existing businesses. Student can analyze companies and their need for digitization. Student knows new revenue logic and can analyze customer journey and value proposition in digital business
Assessment criteria, excellent (5)
Student recognizes the reasons, which create pressure for digitization in companies. Student can describe digital business models and can apply them as options, when he/she develops existing businesses. Student can analyze companies and their need for digitization. He/she can develop existing business models. Student is able to develop new digital options for revenue logic, customer journey and value proposition for traditionally operating companies.
Qualifications
Basic studies