Developing experience services through service design (2 cr)
Code: XX00DW85-3001
General information
Enrollment
01.11.2024 - 23.02.2025
Timing
01.03.2025 - 31.05.2025
Credits
2 op
Virtual proportion (cr)
1.5 op
Teaching languages
- Finnish
Seats
5 - 30
Degree programmes
- Bachelor of Culture and Arts, Cultural Management
Teachers
- Satu Lautamäki
Objective
The student is able to:
-structure experiential elements as part of services and their marketing
-apply service design principles in the development of experience services
-create a customer-oriented service concept that leverages experiential elements
Content
The concept and significance of experiential elements in service business
Introduction to the principles and methods of service design
Researching customer needs as part of building user experience
The role and methods of creative ideation in developing experience services
Teaching methods
Online, face-to-face, independent work.
Student workload
One credit (1 ECTS) is equivalent to approximately 27 hours of work. The student's calculated working time is around 54 hours.
Evaluation scale
1-5
Assessment criteria, approved/failed
Pass: The student can describe the steps and work processes used in service design. Can use up-to-date information and tools to carry out the work. Can assess his/her own competence. Participate in one workshop to present the event you are planning.