Influencer communication and marketing (2 cr)
Code: LT00DB99-3002
General information
Enrollment
17.04.2023 - 13.08.2023
Timing
04.09.2023 - 23.10.2023
Credits
2 op
Virtual proportion (cr)
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student masters the concepts of influencer communication and marketing and identifies how to use them in organizational communication and marketing. The student is able to analyze different forms of influencer marketing and communication and recognizes the benefits of influencer marketing and communication for both organizations and influencers. The student is able to plan the contents for Influencer marketing and communication
Content
Concepts of influencer marketing and communication
Forms of influencer marketing and communication, strategy, and measuring
Different ways of making contact
Materials
Halonen, M. 2019. Vaikuttajamarkkinointi. Alma Talent.
Teaching methods
Online learning
Student workload
2 ects, totally 54 h
Online conversations and materials ca 30 h
Assignment ca 20 h
Further information
Students must take part in to online conversations.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the given assignments and participated in discussions of the course. The student masters the main concepts of influencer communication and marketing but combining them with different ways of use is still incomplete. The student is able to name forms of influencer communication and marketing, but they cannot figure out their benefits. The student identifies different forms of influencer cooperation.
Assessment criteria, good (3)
The student has completed the given assignments and actively participated in discussions of the course. The student masters the concepts of influencer communication and marketing and can combine them with separate ways of use. The student can name forms of influencer communication and marketing as well as the benefits they bring to an organization and influencer. The student can design the contents of influencer cooperation.
Assessment criteria, excellent (5)
The student has completed the assignments and actively participated in discussions of the course. The student masters the concepts of influencer communication and marketing and can combine them with separate ways of use. The student can name forms of influencer communication and marketing as well as the benefits they bring to an organization and influencer. The student can design the contents of influencer cooperation in many ways.
Assessment methods and criteria
Online conversations and assignment.