Study Guide

Objective

Student is able to distinquish and explain the meaning of holistic marketing communication as added value in marketing. He is also understands the principles in creating a holistic company image in food services. Student gets acquainted with visual expression and esthetics through practical assignments and learns to solve problems with materials, colors and lightning in order to create a harmonious setting for the restaurant concept. Student is able to adapt the principles in space and interior design.

Content

- esthetics and functional design in food services
- service design management
- layout planning

Materials

Will be announced at the beginning of studies

Teaching methods

Lectures, exercises and learning assignment

Student workload

Overall workload for student 135 h, lectures 44 h, self-access learning 99 h

Further information

Presence 80 %

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Student can name the meaning of holistic marketing communication as added value in marketing.
He can list the principles in creating a holistic company image in food services.
Student can repeat visual expression and esthetics through practical assignments and learns to solve problems with materials, colors and lightning in order to create a setting for the restaurant concept.
Student can list some principles in space and interior design.

Assessment criteria, good (3)

Student can distinguish and give examples the meaning of holistic marketing communication as added value in marketing.
He can report principles in creating a holistic company image in food services.
Student gets acquainted with visual expression and esthetics through practical assignments and learns to solve problems with materials, colors and lightning in order to create a harmonious setting for the restaurant concept.
Student can explain the principles in space and interior design.

Assessment criteria, excellent (5)

Student can distinguish and explain the meaning of holistic marketing communication as added value in marketing.
He can apply the principles in creating a holistic company image in food services.
Student can organize visual expression and esthetics through practical assignments and can solve problems with materials, colors and lightning in order to create a harmonious setting for the restaurant concept.
Student adapts the principles in space and interior design.

Qualifications

No prerequisites

Further information

The cource will be arranged in English if needed.