Study Guide

Objective

The student is able to plan business operations. The student is able to describe the meaning of the business environment. The student is capable of preparing a business plan and is able to function in a group. The student knows basic legal concepts. The student is able to describe the meaning of accounting in business. The student is able to prepare simple budgets and knows the most fundamental factors affecting a company's profitability. The student is able to identify ERP-systems. The student is able to identify attributes describing a marketer. The student is able to draw up a business idea ja is able to identify ways to produce customer value. The student knows the most important business information sources and is able to use them. The student knows different stakeholder groups of a company and knows the purpose of networking to a business. The student is able to write business letters and to utilize them in trading.

Content

- business plan and its components: vision, strategy, business idea, business process, clients, competition, budgeting, financial plan, profitability and pricing
- demand, supply and customer value
- information seeking
- business environment and its sectors
- the founding documents of the limited company
- ERP-system
- stakeholder groups and networking
- business letters

Materials

-Jormakka, Koivusalo, Lappalainen ja Niskanen: Laskentatoimi. 2023 or newer.
- Bergströn ja Leppänen: Yrityksen asiakasmarkkinointi. 2018 or newer.

-Karttunen, T., Laasanen, H., Sippel, L., Uitto, T., & Valtonen, M. (2017). Juridiikan perusteet (5.-6. painos.). Sanoma Pro Oy.

- material provided by the teachers

Teaching methods

Lectures and guided exercises
- working in a practice enterprise
- Information seeking, 1 cr: contact teaching (lectures), online studies (partly time-bound, partly independently)

Student workload

- lectures and guided practice
- independent work

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has completed the assignments/sections and has participated in the course. The student knows how to plan business operations. The student can describe the meaning of the operating environment. The student can prepare a business plan and can work in a group. The student knows the key business information sources and knows how to use them.

Assessment criteria, good (3)

The student has completed the assigned tasks/sections and has actively participated in the course. The student knows how to plan business activities in a versatile way. The student can describe the meaning of the operating environment. The student can prepare a business plan and can work in a group. The student knows the key business information sources and knows how to use them.

Assessment criteria, excellent (5)

The student has completed the assigned tasks/sections thoroughly and has participated actively and constructively in the course. The student knows how to plan business activities in a versatile way. The student can describe the meaning of the operating environment. The student can prepare a business plan and can work in a group. The student knows the key business information sources and knows how to use them.

Assessment methods and criteria

- Group work: business plan (55 %), other group work and occasions
- Individual performance: exam on marketing (15%) and learning diary (15 %, passed/failed), and information seeking (15 %)

Qualifications

No previous studies are required.