Business and service development: LIPA22S
Code: LIPA22S
Descriptions
The studies focus on the development of intellectual capital and marketing communication and the management of service design. After completing the studies, a student understands the connection between competence management and organizational strategy and success. The student is able to plan, evaluate and manage goal-oriented, integrated marketing communications on operational and strategic level of a firm. He/she can apply the process and tools of service design in order to develop organization's operations.
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Show study timings by semester, study year or period
| Code | Name | Credits (cr) | 2022-2023 |
Autumn
2022 |
Spring
2023 |
1. / 2022 | 2. / 2022 | 3. / 2023 | 4. / 2023 | 5. / 2023 |
|---|---|---|---|---|---|---|---|---|---|---|
| LIPA22S-1001 |
Business and service development
(Choose all) |
15 | ||||||||
| KD00CD31 | Management of Intellectual Capital | 5 | 5 | 5 | 1.7 | 1.7 | 1.7 | |||
| KD00CD33 | Marketing Communication Management | 5 | 5 | 5 | 2.5 | 2.5 | ||||
| 2E00CR52 | Managing Service Design | 5 | 5 | 5 | 1.7 | 1.7 | 1.7 | |||
| Total | 0 | 15 | 5 | 10 | 2.5 | 2.5 | 3.37 | 3.37 | 3.37 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
| Code | Name | Credits (cr) |
|---|---|---|
| LIPA22S-1001 |
Business and service development
(Choose all) |
15 |
| KD00CD31 | Management of Intellectual Capital | 5 |
| KD00CD33 | Marketing Communication Management | 5 |
| 2E00CR52 | Managing Service Design | 5 |