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Business and service development: LIPA22S

Code: LIPA22S

Duration:
1 years (0 cr)

Start semester:
Autumn 2022

Descriptions

The studies focus on the development of intellectual capital and marketing communication and the management of service design. After completing the studies, a student understands the connection between competence management and organizational strategy and success. The student is able to plan, evaluate and manage goal-oriented, integrated marketing communications on operational and strategic level of a firm. He/she can apply the process and tools of service design in order to develop organization's operations.

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Show study timings by semester, study year or period

Code Name Credits (cr) 2022-2023 Autumn
2022
Spring
2023
1. / 2022 2. / 2022 3. / 2023 4. / 2023 5. / 2023
LIPA22S-1001
Business and service development

(Choose all)

15
KD00CD31 Management of Intellectual Capital 5 5 5 1.7 1.7 1.7
KD00CD33 Marketing communication management 5 5 5 2.5 2.5
2E00CR52 Managing Service Design 5 5 5 1.7 1.7 1.7
Total 0 15 5 10 2.5 2.5 3.37 3.37 3.37

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Code Name Credits (cr)
LIPA22S-1001
Business and service development

(Choose all)

15
KD00CD31 Management of Intellectual Capital 5
KD00CD33 Marketing communication management 5
2E00CR52 Managing Service Design 5