Study Guide

Objective

The student can recognize the special features of building an athlete's brand. The student knows how to identify his own strengths and development targets, and how they can be utilized in building an athlete's personal brand. The student knows how to analyze the means of social media and influencer marketing in building an athlete's personal brand.

Content

- Building the athlete's personal brand
- Social media and influencer marketing to support the athlete's brand-building
- Developing self-awareness as part of athlete brand management

Materials

Kortesuo, K. (2020). Tee itsestäsi brändi 2. Katleena Kortesuo Oy

Teaching methods

Online learning, independent study

Student workload

Totally 54 h
Online course
Materials 15 h
Independent work and assignments 35 h

Further information

Mandatory, time-based assignments.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has completed the assigned tasks/sections. The student knows how to design and build a personal brand. The student recognizes the means of building and developing a personal brand. The student can identify his own strengths and development targets. The student can identify social media and influencer marketing methods in building an athlete's personal brand.

Assessment criteria, good (3)

The student has completed the assigned tasks/sections well and actively participated in the course. The student knows how to design and build a personal brand. The student recognizes the means of building and developing a personal brand. The student can identify his own strengths and development targets. The student knows how to analyze the means of social media and influencer marketing in building an athlete's personal brand.

Assessment criteria, excellent (5)

The student has completed the assigned tasks/sections and actively participated in the course. The student knows how to design and build a personal brand. The student recognizes the means of building and developing a personal brand and knows how to analyze them in building an athlete's brand. The student can identify his own strengths and development targets. The student can comprehensively analyze the means of social media and influencer marketing in building an athlete's personal brand.

Assessment methods and criteria

Time-based assignments

Further information

The student and the study supervisor go through other recommended studies in HOPS discussions.