Study Guide

Objective

Students will know the dynamics of cross-cultural interaction in business contexts and acquire skills in confronting various cultures and culture shock in professional environments.

Students will possess knowledge of how cultural aspects change marketing communications.

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Content

- Business etiquette
- Intercultural communication
- Negotiations in business
- National characteristics and stereotypes

- Cultural differences and marketing communication
- Creating multicultural advertising campaigns

Qualifications

No previous studies are required.

Assessment criteria, satisfactory (1)

The final exam, presentation, quizzes, role play and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

The final exam, presentation, quizes, role play and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

The final exam, presentation, quizzes, role play and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Materials

- Material provided by the teacher

- Gesteland Richard R. Cross-Cultural Business Behavior Copenhagen Business School Press. Online EBRARY book, 374 pages

- Hofstede, G. (2001). Culture's consequences comparing values, behaviors, institutions and organizations across nations. Thousand Oaks, CA: Sage Publications cop.

- Browaeys and Price, Understanding Cross-cultural Management 2nd Edition. Pearson Education (2011).

- Wild and Wild, International Business: The Challenges of Globalization, by 7th Edition. Pearson Education (2014). Pages 64-95.

- Usunier,Jean-Claude & Lee, Julie Anne (2005). Marketing Across Cultures. PrenticeHall. Fourth Edition.

- De Mooij,Marieke: Global Marketing and Advertising (2010). Understanding CulturalParadoxes. Sage Publications. Third Edition.

- Friedmann,Anthony (2006). Writing for Visual Media. Elsevier. Second Edition.

- Omar,Ogenyi (2009). International Marketing. Plagrave Macmillan.