Study Guide

Objective

The student is able to plan and execute consumer based food chain related communication. The student is able to analyze and develop both internal and external corporate communication and student is able to create and conduct a communication strategy and informative reports. The student is able to recognize the meaning of communication and communication strategy in consumer work, as a resource in corporate operations and its result. The student is able to follow and analyze media sources related to food chain and is capable to develop both the field and communications based on them.

Content

- Consumer groups
- Communication channels
- Communication styles in different channels
- Distributing information
- Levels of planning communication
- PR and customer communications
- Crisis communication
- Analyzing communication and its future
- Communication strategy

Assessment criteria, satisfactory (1)

The student can analyze and develop the communication methods of organizations and knows how to plan and execute a communications plan. Students ability to recognize the significance of communication and communications strategy in consumer work and part of the profit making of organization is weak. Student has returned the course work but execution is weak. Student can recognize some information channels and use them for developing organization’s communication. Participation has not been active, which also shows in the execution of course work.

Assessment criteria, good (3)

The student can analyze and develop food chain related communications in different organizations and can prepare communications plan and other informative reports. The student can characterize the significance of consumer work and understand the role of communications and communication strategy in profit making and organization activities. Students has good capabilities in analyzing and developing organization communication through feedback systems and research. The student recognizes central information channels related to food chain and can use them both for finding and distributing information. The course work produced and the knowledge shown in the course are good, but the application of information and the finalizing of ideas need improving.

Assessment criteria, excellent (5)

The student has an excellent ability to analyze and develop food chain related communications in different organizations and can prepare communications plan and other informative reports. The student can well characterize the significance of consumer work and understand the role of communications and communication strategy in profit making and organization activities. Students has great capability in analyzing and developing organization communication through feedback systems and research. The student recognizes the information channels related to food chain and can use them both for finding and distributing information. The course work produced and the knowledge shown in the course are excellent both in material and application of the ideas.