Internationalization of businessLaajuus (3 cr)
Code: LT00DM33
Objective
Students know the characteristics of international business, including practical operations of foreign trade. Students can choose a suitable entry mode according to the situation of the exporting company and target markets. Students are aware of cultural differences and how they influence business. The focus will be on international business entry modes and SMEs.
Content
- Introduction to International trade
- Entry Modes
- Practical and legal aspects of foreign trade
- Culture
- Market Entry Plan
Assessment criteria, satisfactory (1)
The market entry plan and the final exam are completed at a passable level. Student can create a practical market entry plan for a case company and has passable argumentation for decisions.
Assessment criteria, good (3)
The completed market entry strategy and the final exam are completed at a good level. Student can create a practical and logical market entry plan for a case company and the argumentation for export decisions are well grounded.
Assessment criteria, excellent (5)
The completed market entry strategy and the final exam are completed at an excellent level. Students can create an innovative and advanced market entry plan for a case company and argumentation for export decisions are at an excellent level.
Enrollment
11.11.2024 - 22.01.2025
Timing
27.01.2025 - 30.04.2025
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, SME Business Management
Teachers
- Maja Krljic
Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10. Open UAS: 10.)
Student groups
-
MPK24Bachelor of Business Administration, SME Business Management
Education groups
- Open UAS (Doesn't apply to degree student)
Objective
Students know the characteristics of international business, including practical operations of foreign trade. Students can choose a suitable entry mode according to the situation of the exporting company and target markets. Students are aware of cultural differences and how they influence business. The focus will be on international business entry modes and SMEs.
Content
- Introduction to International trade
- Entry Modes
- Practical and legal aspects of foreign trade
- Culture
- Market Entry Plan
Materials
International Business, The Challenges of Globalization. 10/E, John J. Wild and Kenneth L. Wild. Pearson Education. (2023).
Teaching methods
Online course, no scheduled classes
- guided practice
- Independent work
Teaching method will be Problem Based Learning. Students will select a target country and a product to launch in that country. In addition using English as a business Lingua Franca will be explored.
Student workload
80 hours of independent work
Students are free to decide how to use the 80 hours in regards to completing course tasks.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The market entry plan and the final exam are completed at a passable level. Student can create a practical market entry plan for a case company and has passable argumentation for decisions.
Assessment criteria, good (3)
The completed market entry strategy and the final exam are completed at a good level. Student can create a practical and logical market entry plan for a case company and the argumentation for export decisions are well grounded.
Assessment criteria, excellent (5)
The completed market entry strategy and the final exam are completed at an excellent level. Students can create an innovative and advanced market entry plan for a case company and argumentation for export decisions are at an excellent level.
Assessment methods and criteria
Quizzes 50%
Market Entry Plan 50%
Students must complete all tasks to finish the course