Study Guide

Objective

After the course, the student is able to interact appropriately and draw up the most ordinary texts needed in the working life. He is acquainted with the conventions of the academic text, which are needed in the thesis, and is able to apply them in his own text. He can express himself coherently, convincingly and clearly.

Content

- basics of business communication
- essential texts within the field, business letters, informing
- basics of academic writing

Qualifications

Communication Skills

Assessment criteria, satisfactory (1)

The student can not take the objective, receiver or situation into consideration sufficiently. The structure of the text is illogical and the argumentation is one-sided. Illustration is inadequate. The student can evaluate his communication only from his point of view.

Assessment criteria, good (3)

The student can take only partly into consideration the objective, situation and receiver. He can maintain the interaction. The structure of the text is mainly clear and consistent and the argumentation is versatile and credible. The illustration is appropriate. The student can in some part evaluate his communication realistically. He identifies the culturally bound character of the communication to some extent.

Assessment criteria, excellent (5)

The student can take the objective, situation and receiver into consideration skilfully and credibly. He can act responsibly and according to the agreed ways of action. The structure of the text follows the structure which is characteristic of the text species. The text is logical and the argumentation is versatile and convincing. The illustration is appropriate and efficient. The student can estimate his communication realistically. He can identify the culturally bound character of the communication.

Materials

Food and Hospitality:
Kortetjärvi-Nurmi, S. & Murtola, K. 2015. Areena. Yritysviestinnän käsikirja. Edita.
Juholin, E. 2013. Communicare: kasva viestinnän ammattilaiseksi. MIF.
Kielikello 4/1997 ja 1/2007 (ns. Ruokakello)
and Web material

Food Processing and Biotechnology:
Kauppinen, A., Nummi, J. & Savola, T. 2012. Tekniikan viestintä. Edita.
Juholin, E. 2013. Communicare: kasva viestinnän ammattilaiseksi. MIF.
and Web material

Agriculture:
Kortetjärvi-Nurmi, S. & Murtola, K. 2015. Areena. Yritysviestinnän käsikirja. Edita.
Juholin, E. 2013. Communicare: kasva viestinnän ammattilaiseksi. MIF.
and Web material