Social Media in Corporate CommunicationsLaajuus (3 cr)
Code: LT00DC00
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Qualifications
No prerequisites.
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Further information
Online course. Max. 25 students.
Enrollment
11.11.2024 - 15.12.2024
Timing
07.01.2025 - 23.02.2025
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Luennoitsijan ilmoittama materiaali.
Teaching methods
Web based learning and online discussions
Independent study
Assignment
Employer connections
No workplacement.
Completion alternatives
No
Student workload
Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 28 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment methods and criteria
Participation in online exercises and assignment.
Assessment criteria, satisfactory (1)
Student does not take part into the course or does not conduct assignments.
Assessment criteria, good (3)
1-2: The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
3-4:The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, approved/failed
5: The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Qualifications
No prerequisites.
Further information
Online course. Max. 25 students.
Enrollment
15.04.2024 - 02.09.2024
Timing
04.09.2024 - 13.10.2024
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Luennoitsijan ilmoittama materiaali.
Teaching methods
Web based learning and online discussions
Independent study
Assignment
Employer connections
No workplacement.
Completion alternatives
No
Student workload
Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 28 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment methods and criteria
Participation in online exercises and assignment.
Assessment criteria, satisfactory (1)
Student does not take part into the course or does not conduct assignments.
Assessment criteria, good (3)
1-2: The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
3-4:The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, approved/failed
5: The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Qualifications
No prerequisites.
Further information
Online course. Max. 25 students.
Enrollment
13.11.2023 - 03.01.2024
Timing
08.01.2024 - 25.02.2024
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
MARK23Marketing
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Luennoitsijan ilmoittama materiaali.
Teaching methods
Web based learning and online discussions
Independent study
Assignment
Employer connections
No workplacement.
Completion alternatives
No
Student workload
Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 28 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment methods and criteria
Participation in online exercises and assignment.
Assessment criteria, satisfactory (1)
Student does not take part into the course or does not conduct assignments.
Assessment criteria, good (3)
1-2: The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
3-4:The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, approved/failed
5: The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Qualifications
No prerequisites.
Further information
Online course. Max. 25 students.
Enrollment
17.04.2023 - 03.09.2023
Timing
04.09.2023 - 15.10.2023
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Luennoitsijan ilmoittama materiaali.
Teaching methods
Web based learning and online discussions
Independent study
Assignment
Employer connections
No workplacement.
Completion alternatives
No
Student workload
Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h
Further information
Web based studies. Max. 28 students.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment methods and criteria
Participation in online exercises and assignment.
Assessment criteria, satisfactory (1)
Student does not take part into the course or does not conduct assignments.
Assessment criteria, good (3)
1-2: The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, excellent (5)
3-4:The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.
Assessment criteria, approved/failed
5: The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.
Qualifications
No prerequisites.
Further information
Online course. Max. 25 students.