Social Media in Corporate Communications (3 cr)
Code: LT00DC00-3003
General information
- Enrollment
- 15.04.2024 - 02.09.2024
- Registration for the implementation has ended.
- Timing
- 04.09.2024 - 13.10.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 28
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Saija Råtts
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 5 . Open UAS : 5.)
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- LT00DC00
Evaluation scale
1-5
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Materials
Kortesuo, K. 2018. Sano se someksi. (1+2=3). Helsinki: Kauppakamari.
Luennoitsijan ilmoittama materiaali.
Teaching methods
Web based learning and online discussions
Independent study
Assignment
Employer connections
No workplacement.
Completion alternatives
No
Student workload
Total work load about 80 h:
Web based learning about 35 h
Assignnment 20 h
Literature and materials about 25 h
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Qualifications
No prerequisites.
Further information
Web based studies. Max. 28 students.