Study Guide

Objective

The student is able to analyze and develop both internal and external corporate communication and student is able to create and conduct a communication strategy. The student is able to recognize the meaning of communication and communication strategy as a resource in corporate operations and its result. The student is able to analyze corporate communication and is capable to utilize different feedback channels and research.

Content

- Corporate communications
- Levels of planning communication
- PR and customer communications
- Crisis communication
- Analyzing communication and its future
- Communication strategy and plan

Qualifications

First year communication studies.

Assessment criteria, satisfactory (1)

Argumentation is biased and scant and illustration is scant and irrelevant.
The structure of text is disconnected and incoherent. Communication is sender-oriented: the goal, receiver or the situation are not taken into account sufficiently.

Assessment criteria, good (3)

Argumentation is quite unbiased and believable and illustration is relevant. The structure of text is mainly clear and coherent. The student takes the goal, receiver and the situation into account to some extent in their communication. Is able to maintain interaction in communication.

Assessment criteria, excellent (5)

Argumentation is unbiased, taking different viewpoints into account, and convincing and illustration is relevant, effective and considered (e.g. choice of words). Follows the structure characteristic of the genre, text is logic, clear and coherent. The goal, receiver and the situation are taken into account in an excellent and convincing manner. Interaction in communication is highly skillful.

Materials

Juholin, E. (2006 tai uudempi painos). Communicare! Viestintä strategiasta käytäntöön. Helsinki: Infor.
Other materials provided by the lecturer