Marketing LawLaajuus (2 cr)
Code: LT00DB56
Objective
The student knows essential laws and regulations on marketing. The student knows which legal frameworks apply in both consumer and B2B-marketing.
Content
- Laws governing marketing
- Regulation of consumer marketing
- Protection of the company against a competitor
- Product safety
- Intellectual property rights
- Copyright
Qualifications
Legal studies in virtual enterprise activities.
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.
Assessment criteria, good (3)
The student has carried out work and participated actively. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.
Assessment criteria, excellent (5)
The student has carried out work thoroughly and participated actively and constructively. The student can recognize and plan very well marketing both for consumers and for another merchant by taking into consideration marketing legislation.
Materials
To be announced by the lecturer.
Enrollment
11.11.2024 - 19.02.2025
Timing
07.04.2025 - 25.05.2025
Credits
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Kristiina Mutka-Vierula
Student groups
-
LITA23BBachelor of Business Administration, Business Management
Objective
The student knows essential laws and regulations on marketing. The student knows which legal frameworks apply in both consumer and B2B-marketing.
Content
- Laws governing marketing
- Regulation of consumer marketing
- Protection of the company against a competitor
- Product safety
- Intellectual property rights
- Copyright
Materials
To be announced by the lecturer.
Teaching methods
Lectures and excercises.
Student workload
Total work load of the course: 52 h
- of which scheduled studies: 20 h
- of which autonomous studies: 32 h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.
Assessment criteria, good (3)
The student has carried out work and participated actively. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.
Assessment criteria, excellent (5)
The student has carried out work thoroughly and participated actively and constructively. The student can recognize and plan very well marketing both for consumers and for another merchant by taking into consideration marketing legislation.
Assessment methods and criteria
Exam, excercises and activity in lectures.
Qualifications
Legal studies in virtual enterprise activities.
Enrollment
13.11.2023 - 21.02.2024
Timing
08.04.2024 - 26.05.2024
Credits
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Kristiina Mutka-Vierula
Student groups
-
LITA22B
Objective
The student knows essential laws and regulations on marketing. The student knows which legal frameworks apply in both consumer and B2B-marketing.
Content
- Laws governing marketing
- Regulation of consumer marketing
- Protection of the company against a competitor
- Product safety
- Intellectual property rights
- Copyright
Materials
To be announced by the lecturer.
Teaching methods
Lectures and excercises.
Student workload
Total work load of the course: 52 h
- of which scheduled studies: 20 h
- of which autonomous studies: 32 h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.
Assessment criteria, good (3)
The student has carried out work and participated actively. The student can recognize and plan marketing both for consumers and for other merchants by taking into consideration marketing legislation.
Assessment criteria, excellent (5)
The student has carried out work thoroughly and participated actively and constructively. The student can recognize and plan very well marketing both for consumers and for another merchant by taking into consideration marketing legislation.
Assessment methods and criteria
Exam, excercises and activity in lectures.
Qualifications
Legal studies in virtual enterprise activities.