MarkStrat Simulation (3cr)

Code: LTHA110-3009

General information

Enrollment: 11.11.2024 - 15.01.2025; Registration for the implementation has ended.

Timing: 07.01.2025 - 31.03.2025; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Contact learning

Unit: SeAMK Business Management and SME Business Management

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Seats: 5 - 10

Degree programmes: Bachelor of Business Administration, Business Management

Teachers: Kimmo Kulmala

Groups: LITA23A
Bachelor of Business Administration, Business Management; LITA23B
Bachelor of Business Administration, Business Management; LITA23C
Bachelor of Business Administration, Business Management; LITA23D
Tradenomi (AMK), Liiketalous

Course: LTHA110

Evaluation scale

Passed/failed

Objective

Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.

Content

- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting

Materials

Manual: Markstrat for Executives

Teaching methods

Individual work
Intensive week

Student workload

Intensive week 40h
Independent work 31h

Assessment criteria, approved/failed

Student has returned all the assginments and participated virtual and intensive periods.

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyze the market, choose target groups and plan how to position their products. Students are able to use market research in decision-making to plan an effective marketing mix. They can also draw a marketing budget and analyze the results of their company compared to their competitors.