Study Guide

Objective

The student is able to standardize different aspects of tourism service and can explain the importance of quality development in business.
Student isable to analyze business information and use it to build a development plan for a case company.
Students is able to apply one or more strategic management frameworks in practice.
The student is able to create key performance indicators for the case project and and operating model for the case company.

Content

Quality management systems in tourism business
Standardization and quality measurement of tourism services
Strategic management frameworks in practice
Performance indicators in tourism company

Teaching methods

Hybrid teaching. Lectures, independent and working in groups. Study materials are in the Moodle.

Employer connections

The course has a mandate. A development plan is drawn up for the company as a group effort.

Student workload

27 h/ ECT = 135 h
Lectures 21 h, individual and group assignments, independent study.

Content scheduling

Theme 1. Knowledge Management in the Tourism Industry
Theme 2. Strategic and Operational Management
Theme 3. Data Derived Products and Experiences

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to develop quality elements of tourism service.
Students will be able to name strategic management frameworks and quality management models and name advanced projects in Case.
The student can name strategic management frameworks and quality management models.
The student can explain the principles of profit management.

Assessment criteria, good (3)

The student is able to design and develop tourist services and classify different elements of their quality.
The student is able to explain strategic management frameworks and quality management models in practice and build on them a development plan for Case.
The student is able to classify strategic management frameworks and quality management models.
The student is able to explain the effects of the principles of revenue management on the company's operational activities.

Assessment criteria, excellent (5)

The student is able to design, develop and standardize high-quality tourism services.
The student is able to analyze strategic management frameworks and the impact of quality management models on practice and build a development plan for a case based on them.
The student is able to create performance indicators that support the implementation of a development plan.
The student is able to classify strategic management frameworks and quality management models.
The student is able to apply the principles of revenue management in practice.

Assessment methods and criteria

Evaluation of the development plan (assessment 1-5, disqualified)
Peer feedback.