Audience Development (3cr)
Code: 2B00BP35-3002
General information
- Enrollment
- 16.04.2022 - 12.10.2022
- Registration for the implementation has ended.
- Timing
- 24.10.2022 - 02.04.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- SeAMK Cultural Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Culture and Arts, Cultural Management
- Teachers
- Johanna Ikola
- Course
- 2B00BP35
Evaluation scale
1-5
Objective
The student
- understands the importance and goals of audience development in cultural management
- is able to make a audience development plan
- recognizes different methods of audience development and is able to apply some method in an audience development project
- understands target groups' different needs and cultural backgrounds and is able to set the goals of audience development accordingly
- is able to develop the commissioner's operations through audience development
Content
- goals, methods and forms of audience development
- definition of the target group's needs
- design and implementation of an audience development plan in a production included in the studies preferably as a commission
- audience-focus, diversity of audiences, and taking diverse accessibility into account
Teaching methods
Teoriatunnit + pienryhmissä tehtävät yleisötyön toimeksiannot jollekin taidelaitokselle (teatteri, taidemuseo tms,). Vaihtoehtoinen suoritustapa: essee.
Student workload
Opiskelijan ajankäyttö 81 h, yhteiset kokoontumiset 15-20 h ja loput itsenäistä työskentelyä.
Assessment criteria, satisfactory (1)
The student is able to design and implement an audience development project or part of it.
Assessment criteria, good (3)
The student understands the importance of audience development as part of the production process and as an independent work form in cultural management. They are able to design and implement an audience development project according to the commissioner's wishes.
Assessment criteria, excellent (5)
The student understands the importance of audience development as part of the production process and as an independent work form in cultural management. They are able to design and implement an audience development project according to the commissioner's wishes. They are able to analyze and develop the commissioner's operations with an audience development plan.