Basics of Marketing (3 cr)
Code: IB00CX43-3002
General information
Enrollment
16.04.2022 - 14.11.2022
Timing
07.11.2022 - 22.01.2023
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Harrison Okuogume
Student groups
-
IB22A
Objective
Student knows basic terms and definitions of marketing. He/she knows the purpose and content of strategic and operational marketing planning. Student is able to analyze marketing environment of a company. He/she knows how to create value for target customers and is able to create a strategic and operational marketing plan for a company. Student knows how to use competitive marketing tools. Student is able to create a marketing campaign and marketing materials according to the marketing plan.
Content
- Marketing terms and definitions
- Marketing planning: Strategic and operational plan.
- Analyzing marketing environment
- Creating value for the customer
- Segmenting and targeting
- Competitive situation and positioning
- Competitive tools of marketing
- Preparing and presenting a marketing plan
- Creating a marketing campaign and materials according to the marketing plan
Materials
Lecture materials and other literature's and books from the University library.
Teaching methods
Lecturing
Class activities
Group or team work
Presentation
Student workload
There will be total of 81 hours.
- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Student participates teaching and marketing events occasionally. A marketing presentation, trade fair materials and the exam are done in passable level and they have some link to the marketing plan.
Assessment criteria, good (3)
Student participates teaching and marketing events on a regular basis. A Marketing presentation, trade fair materials and the exam are done in good level and they are in line with the marketing plan
Assessment criteria, excellent (5)
Student participates teaching and marketing events actively. A Marketing presentation, trade fair materials and the exam are done in excellent level and they are in line with the marketing plan.
Assessment methods and criteria
% Grade
50 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5
Qualifications
No prerequisites