Study Guide

Objective

Student acquaints himself with the structure of international agricultural trade, key product categories and their peculiarities. Student knows domestic marketing and procurement systems as well as agricultural trade logistics.Student knows principles of business to business -trade and differences to the trade of business to customer. Student can tell examples of sales work and elements of good sales work.

Content

International agricultural trade
Agricultural trade marketing and procurement systems, logistics, working machinery, horticultural trade,feed and grain trade.
Principles and differences in business to business and business to customer -trade in agriculture.
Examples of sales work, elements of good sales work and agricultural trade as employer of agrologists.

Evaluation scale

1-5

Assessment criteria, approved/failed

Approved: Student knows the structure and volume of agricultural trade. Student can name agricultural trade operators, marketing and procurement channels. Student knows the main principles and differences in business to business and business to customer -trade in agriculture. Student can tell examples of sales work and elements of good sales work.