Study Guide

Objective

Students will know the dynamics of cross-cultural interaction in business contexts and acquire skills in confronting various cultures and culture shock in professional environments.

Students will possess knowledge of how cultural aspects change marketing communications.

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Content

- Business etiquette
- Intercultural communication
- Negotiations in business
- National characteristics and stereotypes

- Cultural differences and marketing communication
- Creating multicultural advertising campaigns

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The final exam, presentation, quizzes, role play and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

The final exam, presentation, quizes, role play and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

The final exam, presentation, quizzes, role play and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Qualifications

No previous studies are required.