Study Guide

Objective

Student
- recognices the function and possibilities of culture tourism from the point of culture and tourism
- knows the most important factors of the service chain in tourism - recognices the role of cultural manager in the context of developing the culture tourism
- is able to plan a sustainable based culture tourism product or service

Content

- Culture tourism as a term - Operational environment of culture tourism
- Customer Segments
- Local culture as a resource of tourism
- Currents trends of Tourism
- Culture Tourism and Sustainable Development
- Service Design in Culture Tourism Development Work

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student knows the role and functions of the service chain in tourism.
The student is able to name few cultural content products in tourism
The students understand the meaning of Sustainability in tourism

Assessment criteria, good (3)

The student knows the role and functions of the service chain in tourism, and is able to name key operators in tourism
The student is able to name the most important cultural content products in tourism
The student is able to name the meaning of Sustainability in tourism
The student can apply the service design process in developing new tourism services

Assessment criteria, excellent (5)

The student knows the role and functions of the service chain in tourism, and is able to name key operators in tourism
The student is able to name the most important cultural content products in tourism
The students understand the meaning of Sustainability in tourism
The student is able to name the possibilities of service design in developing new tourism services.
The student can apply the service design process in culture tourism.