Study Guide

Objective

Students will be able to recognize the special features of stock and incorporate company's communication. Students will be competent in producing texts in financial communications and analysing them and producing presentation about them.

Content

- Security markets law as a support of financial communication
- Stock markets and incorporate company?s communication
- Financial communication
- Investor communications
- Annual Report and Reports
- Corporate governance

Qualifications

1. year communication studies

Assessment criteria, satisfactory (1)

The student is not very actively taking part of web based conversations. The student is able to take a stance on/answer questions which the lecturer has provided but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature and the ability to recognize the special features of financial communications. The student is able to produce financial texts but the structure of text is disconnected and incoherent. Communication is sender-oriented and the argumentation is biased and scant and illustration is scant and irrelevant.

Assessment criteria, good (3)

The student is actively taking part of web based conversations. The student is able to take a stance on/answer questions which the lecturer has provided and the student is capable to bring out the familiarization to the materials and literature and the ability to recognize the special features of financial communications. The student is able to produce financial texts and the structure of text is mainly clear and coherent. Argumentation is quite unbiased and believable and illustration is relevant. The student takes the goal, receiver and the situation into account to some extent in their communication.

Assessment criteria, excellent (5)

The student is very actively taking part of web based conversations. The student is able to take a stance on/answer questions which the lecturer has provided and the student is very well capable to bring out the familiarization to the materials and literature and the ability to recognize the special features of financial communications. The student is able to produce financial texts and the text follows the structure characteristic of the genre, text is logic, clear and coherent. Argumentation is unbiased, taking different viewpoints into account, and convincing and illustration is relevant, effective and considered (e.g. choice of words). The goal, receiver and the situation are taken into account in an excellent and convincing manner. Interaction in communication is highly skillful.

Materials

Material provided by lecturer.

Further information

Web based studies. Max. 25 students.