Opinto-opas

Osaamistavoitteet

The student
- will become familiar with the aspects of employer branding activities
- will learn to enhance a company brand
- will learn to acknowledge company values

Sisältö

- the concept of employer branding
- attracting potential employers
- using social media to promote openings
- boosting the online brand of a company
- learn to know your target audience as a digital marketer; inbound marketing
- use of various recruiting channels; inbound recruiting
- updating your website
- how to use LinkedIn more effectively

Esitietovaatimukset

Completion of first year BBA/ Tradenomi (AMK), Liiketalous study program

Arviointikriteerit, tyydyttävä (1)

The student has completed all course tasks and assignments. He/she has gained a little understanding about the concept of employer branding. The student gave a limited input to the course collaboration.

Arviointikriteerit, hyvä (3)

The student has completed all course tasks and assignments. He/she has gained an understanding about the concept of employer branding. The student gave an active input to the course collaboration.

Arviointikriteerit, kiitettävä (5)

The student has completed all course tasks and assignments. He/she has gained an excellent understanding about the concept of employer branding. The student gave an interactive input to the course collaboration.