Digital Marketing ManagementLaajuus (5 cr)
Code: KD00CL57
Objective
The student is able to identify and analyze consumer behavior and the role of internet, wireless devices, and other digital platforms in digital communication and marketing.The student knows the elements of the digital marketing strategy and manage the planning and implementation processes of the strategy.
Content
Social media
Marketing strategy
Consumer behavior
Means of marketing communication
Digital tools and platforms
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company´s assignment
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.