Athlete brand buildingLaajuus (2 cr)
Code: LT00DB79
Objective
The student is able to identify the means of building a personal brand and the special features of building an athlete's brand. The student is able to identify their own strengths and areas for development, and how they can be used to build an athlete's personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Content
- Building an athlete's personal brand
- Social media
- Development of self-knowledge
- Influencer marketing
Assessment criteria, satisfactory (1)
The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Assessment criteria, excellent (5)
The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Further information
The student and the study supervisor go through other recommended studies in HOPS discussions.
Enrollment
20.04.2022 - 24.12.2022
Timing
09.01.2023 - 05.03.2023
Credits
2 op
Virtual proportion (cr)
2 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
URJOH22S
-
VVO
Objective
The student is able to identify the means of building a personal brand and the special features of building an athlete's brand. The student is able to identify their own strengths and areas for development, and how they can be used to build an athlete's personal brand. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Content
- Building an athlete's personal brand
- Social media
- Development of self-knowledge
- Influencer marketing
Materials
Kurvinen, J., Laine, T., & Tolvanen, V. (2017). Henkilöbrändi: Asiantuntijasta vaikuttajaksi. Alma.
And materials provided by lecturer.
Teaching methods
Online lectures and web based learning. Following and taking part in online conversations, independent study and essay.
Student workload
Total 54 h
Online lectures and web based learning
Online lectures and lecture materials about 15 h
Independent work, gathering material and reading materials 15 h
Assignments 25 h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the given tasks/sections. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to identify the means of social media and influencer marketing in building a personal brand.
Assessment criteria, good (3)
The student has completed the given tasks/sections well and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Assessment criteria, excellent (5)
The student has completed the given tasks/sections excellently and actively participated in the course. The student is able to design and build a personal brand. The student identifies the means of building and developing a personal brand and is able to use them in building an athlete's brand. The student is able to identify his / her own strengths and areas for development. The student is able to analyze the means of social media and influencer marketing in building a personal brand.
Assessment methods and criteria
Following and taking part in online conversations, independent study and essay.
Further information
The student and the study supervisor go through other recommended studies in HOPS discussions.