Service Management and MarketingLaajuus (3 cr)
Code: LTVAMA503
Objective
The student can describe the distinctive characteristics of service-providing businesses and be able to identify the areas where the service-oriented frame of mind has been applied in the business environment. The student will have command of the basic concepts of service management and marketing and be able to envision the possibilities and challenges of services from the perspective of business development. The student is competent in analysing a business from the point of view of services and have the potential to manage, market and develop services.
Content
- Services and creating competitive advantage
- Service quality
- Service management and service culture
- Specialist services
Qualifications
Marketing studies in virtual enterprise activities
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student is able to show exeptable competence in service management and marketing both in theory and practice.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student is able to show good competence in service management and marketing both in theory and practice.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to show excellent competence in service management and marketing both in theory and practice.
Materials
Grönroos, C. 2009. Palvelujen johtaminen ja markkinointi. WSOYpro, Helsinki.
Enrollment
13.11.2023 - 31.01.2024
Timing
19.02.2024 - 12.05.2024
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Miia Koski
Student groups
-
LITA21B
Objective
The student can describe the distinctive characteristics of service-providing businesses and be able to identify the areas where the service-oriented frame of mind has been applied in the business environment. The student will have command of the basic concepts of service management and marketing and be able to envision the possibilities and challenges of services from the perspective of business development. The student is competent in analysing a business from the point of view of services and have the potential to manage, market and develop services.
Content
- Services and creating competitive advantage
- Service quality
- Service management and service culture
- Specialist services
Materials
Grönroos, C. 2009. Palvelujen johtaminen ja markkinointi. WSOYpro, Helsinki.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student is able to show exeptable competence in service management and marketing both in theory and practice.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student is able to show good competence in service management and marketing both in theory and practice.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to show excellent competence in service management and marketing both in theory and practice.
Qualifications
Marketing studies in virtual enterprise activities
Enrollment
14.11.2022 - 03.04.2023
Timing
17.04.2023 - 14.05.2023
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Miia Koski
Student groups
-
LITA20B
-
LITA20C
Objective
The student can describe the distinctive characteristics of service-providing businesses and be able to identify the areas where the service-oriented frame of mind has been applied in the business environment. The student will have command of the basic concepts of service management and marketing and be able to envision the possibilities and challenges of services from the perspective of business development. The student is competent in analysing a business from the point of view of services and have the potential to manage, market and develop services.
Content
- Services and creating competitive advantage
- Service quality
- Service management and service culture
- Specialist services
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student is able to show exeptable competence in service management and marketing both in theory and practice.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student is able to show good competence in service management and marketing both in theory and practice.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to show excellent competence in service management and marketing both in theory and practice.
Qualifications
Marketing studies in virtual enterprise activities
Enrollment
15.10.2021 - 11.04.2022
Timing
18.04.2022 - 20.05.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Miia Koski
Student groups
-
LITA19B
-
LITA19C
Objective
The student can describe the distinctive characteristics of service-providing businesses and be able to identify the areas where the service-oriented frame of mind has been applied in the business environment. The student will have command of the basic concepts of service management and marketing and be able to envision the possibilities and challenges of services from the perspective of business development. The student is competent in analysing a business from the point of view of services and have the potential to manage, market and develop services.
Content
- Services and creating competitive advantage
- Service quality
- Service management and service culture
- Specialist services
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. The student is able to show exeptable competence in service management and marketing both in theory and practice.
Assessment criteria, good (3)
The student has carried out work well and participated actively. The student is able to show good competence in service management and marketing both in theory and practice.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to show excellent competence in service management and marketing both in theory and practice.
Qualifications
Marketing studies in virtual enterprise activities