Study Guide

Objective

The student is able to identify the importance of communication planning as a strategic tool and a factor in the company's results. The student is able to analyze the communication methods used in the company. The student is able to analyze the company's communication, for example, by utilizing various feedback systems and research. The student is able to draw up a communication plan in practice.

Content

- Concepts of corporate communication (e.g. goal-oriented communication, meaningful community communication)
- Crisis and change communication
- Analyzing the current and target state of communication
- Communication plan and communication strategy

Qualifications

First year communication studies.

Assessment criteria, satisfactory (1)

The student is able to analyze the ways of external and internal communication of communities and has the ability to draw up and implement a communication plan in practice. The student is poorly able to recognize the importance of communication and communication strategy in community activities and as a factor in community outcomes. The student has returned the assignments, but there is much to complete. The student is able to unilaterally analyze community communication, for example by utilizing different feedback systems and research, and participation has varied, so there are still gaps in assignments and knowledge.

Assessment criteria, good (3)

The student is able to analyze the ways of external and internal communication of communities and has the ability to draw up and implement a communication plan in practice. As a rule, the student is able to identify the importance of communication and communication strategy in the activities of the community and as a factor in the outcome of the community. The student is able to analyze community communication quite well, for example by utilizing various feedback systems and research. The assignments and information returned by the student are good, but there is still room for improvement in finishing and applying the information.

Assessment criteria, excellent (5)

The student is able to analyze and develop the ways of external and internal communication of communities, and the student has the ability to draw up and implement a detailed and concrete communication plan in practice. The student is able to identify the importance of communication and communication strategy in community activities and as a factor in community outcomes. The student is also able to analyze community communication, for example by utilizing various feedback systems and research. Student participation is active and the assignments and information are excellent in both finishing and application.

Materials

Juholin, E. (2006 tai uudempi painos). Communicare! Viestintä strategiasta käytäntöön. Helsinki: Infor.
Other materials provided by the lecturer