Marketing Communications Planning in LibrariesLaajuus (4 cr)
Code: KD18BPAM03
Objective
The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Content
- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors
Assessment criteria, satisfactory (1)
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, good (3)
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, excellent (5)
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.
Materials
To be announced by the lecturer.
Enrollment
22.04.2024 - 30.08.2024
Timing
02.09.2024 - 13.10.2024
Credits
4 op
Virtual proportion (cr)
4 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Library and Information Services
Teachers
- Miia Koski
Student groups
-
KITI21
-
KTDIPL23Kirjasto- ja tietopalvelualan korkeakouludiplomi
-
KITI23Bachelor of Business Administration, Library and Information Services
Objective
The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Content
- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors
Materials
To be announced by the lecturer.
Teaching methods
Online teaching
Student workload
4 credit point -course equals 108 hours of studying.
- Studying Moodle-materials and videos 30h
- Weekly exercises 20h
- Creating a marketing plan 30h
- Online exam and studying for it 28h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, good (3)
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, excellent (5)
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.
Assessment criteria, good (3)
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, excellent (5)
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, approved/failed
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.
Enrollment
17.04.2023 - 04.09.2023
Timing
04.09.2023 - 15.10.2023
Credits
4 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Library and Information Services
Teachers
- Miia Koski
Student groups
-
KITI20
Objective
The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Content
- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors
Materials
To be announced by the lecturer.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, good (3)
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, excellent (5)
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.
Enrollment
16.04.2022 - 02.09.2022
Timing
05.09.2022 - 16.10.2022
Credits
4 op
Virtual proportion (cr)
4 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Library and Information Services
Teachers
- Miia Koski
Student groups
-
KTDIPL21B
-
KITI19
-
KTDIPL21A
Objective
The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Content
- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, good (3)
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, excellent (5)
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.
Enrollment
14.03.2022 - 03.06.2022
Timing
11.07.2022 - 31.07.2022
Credits
4 op
Virtual proportion (cr)
4 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Library and Information Services
Teachers
- Miia Koski
Objective
The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Content
- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, good (3)
Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.
Assessment criteria, excellent (5)
Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.