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Marketing Communications Planning in Libraries (4 cr)

Code: KD18BPAM03-3014

General information


Enrollment
22.04.2025 - 03.09.2025
Registration for the implementation has begun.
Timing
25.08.2025 - 19.12.2025
The implementation has not yet started.
Number of ECTS credits allocated
4 cr
Local portion
0 cr
Virtual portion
4 cr
Mode of delivery
Distance learning
Unit
SeAMK Library and Information Services
Campus
SeAMK Seinäjoki, Frami
Teaching languages
Finnish
Degree programmes
Bachelor of Business Administration, Library and Information Services
Teachers
Terhi Mustakangas
Groups
KTDIPL24
Kirjasto- ja tietopalvelualan korkeakouludiplomi
Course
KD18BPAM03

Evaluation scale

1-5

Objective

The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Content

- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors

Materials

To be announced by the lecturer.

Teaching methods

Verkkototeutus
Kaksi vapaaehtoista ohjauskertaa etäopetuksena

Assessment criteria, satisfactory (1)

Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Assessment criteria, good (3)

Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Assessment criteria, excellent (5)

Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.

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