Study Guide

Objective

- Understands the historical turn points and development of social media and its influence on society.
- Understands the cultural significance of social media in society.
- Understands and is able to make a strategic plan for social media for an organization.
- Understands and knows all the important trends of social media and can use them in their own organization?s marketing and communication.

Content

History of social media, Social media as a cultural phenomenon, social media in communication, trends

Qualifications

None

Assessment criteria, satisfactory (1)

1-2
The student understands the basics but does not fully master the planning process and the production of content but needs their group?s support.

Assessment criteria, good (3)

3-4
Good skills to plan and produce content for social media independently and in a group.

Assessment criteria, excellent (5)

5
Excellent skills to plan and produce content for social media independently and in a group.

Materials

Literature announced by the teacher