Study Guide

Objective

The student recogniszes the various audiences of the modern cultural business and the operating enviroment.
The student is able to build a strategic foundation to the article they represent.
The student internalizes the meaning of passive promotion and is able to take advantage of it when increasing the capital of social media.
The student is able to develop the brand image of the artist and understands the components associated with it.
The student is able to discuss, create and implement action plans together with the artist.
The student internalizes the earning logic of management activities.

Content

Various audiences and operating environment of the cultural business
The capital of social media and its importance in setting up a manager relationship
Brand thinking and commitments to the features and wishes of an artist
Communication with an artist
Subject and content of the management agreement
The importance of intermediation as a part of the management

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student recognizes the structures and terminology of different sectors of art. The student is able to act as an intermediary post in assisting tasks. The student understands the basic idea of manager activity.

Assessment criteria, good (3)

The student recognizes the structures and terminology of different sectors of art and understands the professional requirements of the intermediator. The student understands the content of manager’s tasks and how the manager supports the articles, they represent. The student is able to interpret a manager agreement.

Assessment criteria, excellent (5)

The student recognizes the structures and terminology of different sectors of art and knows well the professional requirements of the intermediator. The student is able to act in manager’s positions. The student is able to build different action plans with the artist, discuss fluently and to productize the artist’s know-how, name and likeliness. The student is able to interpret manager agreement strategically and is able to include tailor-made operating models.